by kasi | Nov 6, 2010 | Strategy
Strategic group mapping one of a useful and innovative technique used to rectify and evaluate the rival’s firm position in an industry. In today’s market, every industry consists of rivals who enjoy benefits as compare to other companies. Thus, it is an... by kasi | Oct 15, 2010 | Strategic Management
Strategic Group Mapping is analytical tool used for showing the different market or competitive positions that rival firm occupy in the industry. It is very important to analyze the industry’s competitive structure and indentify the strategic groups (strategic... by kasi | Oct 15, 2010 | Strategic Management
Strategic group mapping is used for the purpose of displaying the competitive positions that rival firms occupy in the industry. In every industry there are some companies which enjoy stronger market position than other. Therefore it becomes important to analyze the...