Public relations or PR on the whole is part of management. It deals with managing the communication between the public/customer and the organization. “The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations, or as it is commonly known ‘PR’ are skilled publicists. They are [...]
Good product is not enough for business to be sold at good price. To generate sale in order to increase profit the product have to be communicated to the customer. This communication is known as “promotion” in marketing
Marketing communication program is known as promotion mix
1. Advertising
2. Personal Selling
3. Sales Promotion
4. Public relation
5. Direct Mail
6. Sponsorship
Advertising
It’s [...]