Porter Five Forces Analysis of Mark and Spencer (M&S)

Porter’s analysis works on tabulating the five forces and analyzing the impact on M&S. Threat of New Entrants (Barriers to Entry) Retailing market has high entry barrier as the capital investments are huge to enter the market and to achieve cost efficiencies and...

Porter’s Five Forces Model of Procter & Gamble

People around the globe are using different domestic products made by Procter and Gamble. This is the reason why Procter and Gamble is considered as one of the primary source of producing customers goods. The products which are made under the label are further divided...

Porter Supply Chain Model

Firms create value trough series of activities. These activities are described as a value chain which includes specific activities for adding value to the products and services the firms’ offer. Michael Porter presents a value chain framework as a model that assists...

Challenges for Marketing in New Era

The concept of marketing has changed dramatically in recent decades, and recently the focus has moved more and more customers (compared to the products and the sale of) global marketing and various technology issues that impact on the market. In addition, there is a...