Personal selling is a very old form of promotion, it involves the use of sales force to support the push strategy, that is influencing intermediaries into buying the product or a pull strategy in which the role of sales force is limited for supporting the retailers to provide services after sales. It is a promotional [...]
Good product is not enough for business to be sold at good price. To generate sale in order to increase profit the product have to be communicated to the customer. This communication is known as “promotion” in marketing
Marketing communication program is known as promotion mix
1. Advertising
2. Personal Selling
3. Sales Promotion
4. Public relation
5. Direct Mail
6. Sponsorship
Advertising
It’s [...]