Sponsorship is a business relationship, between two parties. This relationship is determined through a trade of product, fund or services where both parties seek profitable benefits. Sponsorship is basically a relationship that is equally valuable to the sponsored as well as the sponsor. It is also the fastest growing form of marketing in the world, [...]
Personal selling is a very old form of promotion, it involves the use of sales force to support the push strategy, that is influencing intermediaries into buying the product or a pull strategy in which the role of sales force is limited for supporting the retailers to provide services after sales. It is a promotional [...]
New Product Pricing Strategies
The most challenging stage of product is introductory stage. In introductory stage of new product companies face the challenge of setting the prices for the first time. Companies have only one chance to get new product price right. They can choose among the two strategies i.e. market skimming pricing and market penetration [...]
Product Life Cycle
Product life cycle is the phenomena of the product being manufactured, development, customized, marketed etc. in short; it retains everything that a product has to go through in the market. When we say that a product has a life cycle, we are actualizing some facts:
Products, as everything else, have a limited life.
A product [...]
Products are the tangible entities which are offered in the market by Organization to fulfill the needs, wants and demands of the customers. Products are tangible products in the market which customers purchase from market to satisfy needs or wants. Customers always view the product in the form of bundle means the set of benefits [...]
Marketing definition is based on three main terms needs, wants and demands these terms sometimes create some confusion in readers mind. This tutorials will discuss the needs, wants and demands in detail to making things easy.
Needs
Human needs are states of felt deprivation.Needs are the basic requirements of human being, without these basic requirements like food, [...]
Marketing is the social and managerial process to understand the customer need and wants in order to develop the right products and services for customers. Marketing function is still under research lots more to come in future to assist and mature the marketing process and add more branches under the umbrella of marketing.
The presence of [...]
Market is composed of buyers, and buyer are not same in taste and preferences regarding to product and services. Every individual buyer view is different about any product, developing,marketing and selling the products on assumptions waste the investment made on different marketing programs.
Marketing is the art and science of reading buyer’s mind, companies looking for [...]
Marketing Mix History
Marketing mix is one of the important topics in marketing. The idea of this term is generated back in 1948 by James Culliton he said marketing decision should be the result of something like recipe. It analogues to the restaurants offer same recipe but customer always go for tasty one. The idea of [...]