List/Grid Tag Archives: marketing tutorials
Sponsorship
Sponsorship is a business relationship, between two parties. This relationship is determined through a trade of product, fund or services where both parties seek profitable benefits. Sponsorship is basically a…
Personal Selling
Personal selling is a very old form of promotion, it involves the use of sales force to support the push strategy, that is influencing intermediaries into buying the product or…
Product Pricing Strategies
New Product Pricing Strategies The most challenging stage of product is introductory stage. In introductory stage of new product companies face the challenge of setting the prices for the first…
Detail Overview of Product Life Cycle (PLC)
Product Life Cycle Product life cycle is the phenomena of the product being manufactured, development, customized, marketed etc. in short; it retains everything that a product has to go through…
Products VS Services
Products are the tangible entities which are offered in the market by Organization to fulfill the needs, wants and demands of the customers. Products are tangible products in the market…
Needs,Wants and Demands
Marketing definition is based on three main terms needs, wants and demands these terms sometimes create some confusion in readers mind. This tutorials will discuss the needs, wants and demands…
What is Marketing?
Marketing is the social and managerial process to understand the customer need and wants in order to develop the right products and services for customers. Marketing function is still under…
Market Segmentation
Market is composed of buyers, and buyer are not same in taste and preferences regarding to product and services. Every individual buyer view is different about any product, developing,marketing and…
Marketing Mix
Marketing Mix History Marketing mix is one of the important topics in marketing. The idea of this term is generated back in 1948 by James Culliton he said marketing decision…
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