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Levels of Market Segmentation

October 18th, 2009 | 554 views | No Comments

Market Segmentation
Dividing the market into different groups because of the different needs, wants, choice, characteristics and behavior of customer might require different products and marketing mixes.
Why Market Segmentation is important?
Market segmentation makes it feasible for the firm to adapt the marketing mix for specific target markets it will help the firm to better satisfy the [...]

Market Segmentation

August 27th, 2009 | 386 views | No Comments

Market is composed of buyers, and buyer are not same in taste and preferences regarding to product and services. Every individual buyer view is different about any product, developing,marketing and selling the products on assumptions waste the investment made on different marketing programs.
Marketing is the art and science of reading buyer’s mind, companies looking for [...]