by kasi | Oct 18, 2009 | Marketing
Market Segmentation Dividing the market into different groups because of the different needs, wants, choice, characteristics and behavior of customer might require different products and marketing mixes. Why Market Segmentation is important? Market segmentation makes... by kasi | Aug 27, 2009 | Marketing
Market is composed of buyers, and buyer are not same in taste and preferences regarding to product and services. Every individual buyer view is different about any product, developing,marketing and selling the products on assumptions waste the investment made on...