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Marketing Research

January 3rd, 2010 | 635 views | 3 Comments

Marketing research can be defined as the organized assembling, recording & study of data related to marketing products or services. The basic goal or objective of marketing research is to assess and recognize how the varying rudiments of the marketing mix affect consumer behavior.  The official definition by the American Marketing Association is as follows:
“Marketing [...]

Brand Equity

October 12th, 2009 | 636 views | No Comments

Brand equity is basically the outcome result from marketing the product and service brand name or some other brand element that the substitute of product don’t have. Brand equity is created through the large pool of investment the organization invest to create its brand equity by sponsoring different event like cricket matches, concerts and other [...]