by kasi | Nov 3, 2010 | Strategy
The set of strategies included in intensive strategies are: 1. Product development 2. Market penetration 3. Market development Product development deals with increasing the sales as well as revenues by enhancing the quality of existing products. The quality of... by kasi | Mar 8, 2010 | Strategy
A market penetration strategy seeks to increase market share of the current product or services in the existing market. This strategy adopted by the firms to raise their sales revenue without making changes in the products or services. The other dimension of market...