Detail Overview of Product Life Cycle (PLC)

Product Life Cycle Product life cycle is the phenomena of the product being manufactured, development, customized, marketed etc. in short; it retains everything that a product has to go through in the market. When we say that a product has a life cycle, we are...

Product Life Cycle

Many products enter in market some lasts for long time and others disappears in a small span of time. This cycle of product birth and death in the language of marketing is known as product life cycle. Product life cycle consist of four stages namely introduction...