by kasi | Dec 31, 2012 | Strategy
Environmental scanning is a process of conducting a research (Primary or secondary research) and gathering external environment information or industry analysis. External environment includes competitor analysis, customer analysis, supplier analysis, industry... by kasi | Aug 14, 2009 | Strategy
The EFE matrix is the strategic tool used to evaluate firm existing strategies, EFE matrix can be defined as the strategic tool to evaluate external environment or macro environment of the firm include economic, social, technological, government, political, legal and...