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Brand Equity

October 12th, 2009 | 632 views | No Comments

Brand equity is basically the outcome result from marketing the product and service brand name or some other brand element that the substitute of product don’t have. Brand equity is created through the large pool of investment the organization invest to create its brand equity by sponsoring different event like cricket matches, concerts and other [...]

Porter Generic Strategies

August 24th, 2009 | 1,538 views | No Comments

Long term survival for the organization in the industry is difficult in today complex environment where national boundaries are transparent, competition is complex and external environment can change at any time. The word change always remain same for the organizations,  not updating products and services soon means that you will be soon out of the [...]