by kasi | Mar 31, 2015 | Consumer Behavior, Marketing
American researcher Henry Murray (1893-1988) built up a hypothesis of demeanor that was sorted out regarding thought processes, presses, and needs. Murray depicted a longings as a, “probability or preparation to answer in an exceedingly bound means underneath... by kasi | Feb 15, 2015 | Consumer Behavior
How customers view a product is of the utmost importance. Based on how they view or feel about the product or service that you are offering, your business’s future may be at stake. It may seem enough to say that your product is of high quality and reliable and that... by kasi | Aug 22, 2010 | Marketing
Consumer behavior refers to the selection, acquisition and consumption of goods and services to meet their needs. There are different processes involved in consumer behavior. Initially, the consumer tries to find what products you would like to consume, then select... by kasi | Jul 15, 2010 | Marketing
The consumer buying behavior is defined as a process in which the individuals search, purchase, use and finally dispose of the goods and services in accordance to their needs, wants and satisfaction. In other words, the consumer buying behavior studies the actions and...