If we look at the business area now a day we can see different changes in business and its trends. Due to the change in the technologies a lot of variation has been found in the different sector. One of the most important strategies which are followed by most of the organization is the mapping strategies. In the mapping strategies all the main sector of the organization is define and for the organization the visual platform is provided to them. Kaplan Norton is one of the most important strategies in the map strategies all of the main and important things of the organization are defined, which helps the organization to move towards the success and make it easy for them to achieve the desire goals. Mapping strategies can help out the organization to remove its weakness and if there is any sorts of problem or trouble in any work of the organization it can be solved very easily. It was firstly introduce by Kaplan and David P. Norton. More than 10 years ago.  And after its success it is now one of the common strategies owned by many of the successful organization.

Kaplan Norton Strategies

The strategic Map creates the value from the starting to the finish line of the product thus ever thing is under observation. Thus it is very important strategies and the result derived from such important is very important for the organization to get success and to increases in their productivity level. In most of the companies it was difficult to describe the kink between the insubstantial assets and the creation of its value become clear and precise although without the mapping it was almost impossible. It is one of the best strategies and that is the reasons that it is now a day very common in different organization as they are following the rules and strategies of the mapping in their organization.
[large]By owning the Kaplan Norton it becomes possible for the organization to give tough time to their competitors and make their organization and product quality one of the best in the market. It makes the work easy for the management to monitor the entire process and make it possible to remove the weakness and increase in the strength of the organization. If some companies are facing any sort of problems in their strategies of some sort of lack is found in the production or to the quality of the product for such situation the mapping is very important. It reduces the work effort of the management and also makes the strategies more strong. The mapping plays a vital role in achieving the goals of the organization. 


It is one of the best strategies and many of the organization achieve their goals in the best way due to owning the strategies. It reduces the workload of the management and along with this it also reduces the risk involved in the creation of the product, thus it plays a very important role in the success of the organization.


Books. (2004). website: http://books.google.com.pk/books/about/Strategy_Maps.html?id=vCnhFu52rosC&redir_esc=y Retrieved on 30th June,2013

HBR. (2000). website: http://hbr.org/2000/09/having-trouble-with-your-strategy-then-map-it/ar/1 Retrieved on 30th June, 2013

CIO. (2013). website: http://www.cio.com/article/29878/Q_A_with_Robert_Kaplan_And_David_Norton_on_Strategy_Maps_and_IT_s_Link_to_Corporate_Strategy Retrieved on 30th June, 2013