Sales promotions are generally short-term incentives. These incentives are given to encourage maximum sales of a product or service; however these incentives are not for consumers alone but can also be given to wholesalers and retailers by the company. Sales promotions comprise various communication activities, which try to offer added value to customers to stimulate [...]
Sponsorship is a business relationship, between two parties. This relationship is determined through a trade of product, fund or services where both parties seek profitable benefits. Sponsorship is basically a relationship that is equally valuable to the sponsored as well as the sponsor. It is also the fastest growing form of marketing in the world, [...]
Public relations or PR on the whole is part of management. It deals with managing the communication between the public/customer and the organization. “The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations, or as it is commonly known ‘PR’ are skilled publicists. They are [...]
Personal selling is a very old form of promotion, it involves the use of sales force to support the push strategy, that is influencing intermediaries into buying the product or a pull strategy in which the role of sales force is limited for supporting the retailers to provide services after sales. It is a promotional [...]
Frederick Herzberg motivation theory shows that different factors contribute towards the satisfaction and dissatisfaction at work/job; these factors are not merely opposing reactions to the same factors as had been believed by most people. The Herzberg’s theory suggests that, man is basically born with two sets of needs. One as an animal being ‘to avoid [...]
The x & y theory was proposed by an American psychologist Douglas McGregor in his book ‘The Human Side of Enterprise’ in 1960. These theories are still commonly referred to in the field of management & motivation. McGregor’s theory is a constructive and effortless memento of the standard rules of managing people, which are easily [...]
Marketing is all about identifying and satisfying the needs of customer so the central focus is on customer but there are some other factors which companies have to consider can be barrier in focusing on customer satisfaction activities some of the factors or variables are under the control of the organization/company which is called micro [...]
Maslow’s hierarchy of needs is a theory proposed by Abraham Maslow, in his paper “A Theory of Human Motivation” this theory was developed in between the years 1943-1954. It is represented in the shape of a pyramid, (example given below in figure 1.1), showing the largest and lowest levels of needs at the bottom.
Figure 1.1: [...]
Good product is not enough for business to be sold at good price. To generate sale in order to increase profit the product have to be communicated to the customer. This communication is known as “promotion” in marketing
Marketing communication program is known as promotion mix
1. Advertising
2. Personal Selling
3. Sales Promotion
4. Public relation
5. Direct Mail
6. Sponsorship
Advertising
It’s [...]
Teamwork is a shared action by two or more people, this action requires each person to contribute different skills and perform different tasks for the unity and effectiveness of the group so that common goals or mission can be achieved. However this does not mean that the individual in the team is not important, even [...]