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Teamwork

January 3rd, 2010 | 214 views | No Comments

Teamwork is a shared action by two or more people, this action requires each person to contribute different skills and perform different tasks for the unity and effectiveness of the group so that common goals or mission can be achieved. However this does not mean that the individual in the team is not important, even [...]

Outsourcing

January 3rd, 2010 | 215 views | 1 Comment

Outsourcing is mainly a process where one company contracts some of its work to another company. In other terms, one company contracts another company to provide services that might otherwise be carried out by internal employees of the company. A very easy example is the call center industry and freelancing writing; most companies outsource such [...]

360 Degree Appraisal

January 3rd, 2010 | 595 views | No Comments

The 360 degree appraisal or 360 feedbacks is generally known as the “multi-rater feedback,” “multi-source feedback” or the “multi-source assessment.” This feedback comes back to the employee from all around, whether it’s from his/her peers, subordinates manager or supervisors. The term “360” is used in terms of 360 degrees, which shows the comparison of this [...]

Marketing Research

January 3rd, 2010 | 644 views | 3 Comments

Marketing research can be defined as the organized assembling, recording & study of data related to marketing products or services. The basic goal or objective of marketing research is to assess and recognize how the varying rudiments of the marketing mix affect consumer behavior.  The official definition by the American Marketing Association is as follows:
“Marketing [...]

Internal External- IE Matrix

January 3rd, 2010 | 1,163 views | 2 Comments

What is IE Matrix?
IE stands for Internal external as the name suggest that it’s based upon internal and external factors of the organization. The IE is an important strategic tool which comes under the portfolio management considered much similar to BCG Matrix. The IE matrix used to plot the organization divisions in nine cell diagram, [...]

Marketing Plan

December 31st, 2009 | 509 views | 2 Comments

The Marketing Plan is an important document for both large and newly started organization it’s a very detailed, deeply researched and, hopefully, well written report that evaluate inside and possibly outside the organization.

    The employees working in marketing department have to understand the result of past marketing decision
    The marketing [...]

AT & T SWOT Analysis

December 29th, 2009 | 409 views | 4 Comments

Strengths
•    AT & T is one of the oldest telecommunication service providers.
•    It posses 149 billion dollars assets with the employees base of more than 1 million.
•    AT & T brand is well known in the corporate world.
•    Diversity in different the different communication sectors such as wireless, data, TV and landline.
•    It is the [...]

Functions of Human Resource Management

December 27th, 2009 | 579 views | 1 Comment

Human resource management has become an essential part of every business today, especially in an economy where there is an abrupt increase in the service-based industry; human resource management has become an important feature for businesses everywhere, since it is the people who invariably drive a business. With this increase the importance of human resource [...]

Performance Appraisal

December 27th, 2009 | 428 views | 3 Comments

Performance appraisal is a formal management system by which the job performance of an employee is examined and evaluated, with the intent of identifying their strengths and weaknesses, for improvement in the future. This procedure is conducted by the subsequent supervisor or manager. Performance appraisal procedures can be traced as far as in the early [...]

Who are Managers?

December 27th, 2009 | 250 views | No Comments

Managers are the individual who are responsible for coordinating and integrating activities of other people in the Organization. The classic definition of manager is “Leaders do the right thing and managers do things right.”. Manager work to archive the organization  goals by using limited resources such as people, money and etc in an efficient and [...]