IKEA – Sales and Strategic Marketing

The report focused on analysis of IKEA, a prominent retail organization, with global operations. The company vision and mission has been identified, pointing out the ambiguity in the mission statement, indicating an area of improvement for the company. The corporate...

Marketing Plan of Parcel Company – Logistic Industry

The marketing plan is related to the business operations of Company X, which is a newly established organization in the international delivery industry. The company plans to follow the business model which connects the parcel senders and travelers with each other to...

Change Management at Tesco

This article intends to provide insight into the way change management practices can be implemented at an organization, using the practical example of a corporation. The discussion is supported by the use of diagrams such as systems diagram, force field analysis and...

PESTEL Analysis of Poland and Turkey

The strategic choice of Poland is analyzed using the tool of PESTEL analysis in the following section: Political One of the key strengths of Poland for automobile industry is the political stability which provides the businesses with a sound basis. Even though the...

Strategic Analysis and Business Strategy of Jet2

Executive SummaryThe organization is a small budget airline called Jet2 which operates in the UK and EU region. The organization faces a problem of handling capacity. It is facing increased demand in the market. However, it is unable to handle it which is causing it...

Critical Analysis of Superstores Marketing Plan

The primary element in any marketing plan is the economic condition of the business, followed by the sociocultural practices. The superstores in the United Kingdom typically have different pricing strategies, and the pricing and amount of sales being carried out by...