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Types of Goods
Goods are the products that are made to fulfill the market needs and can be sold by a seller to a buyer for some monetary value. There are two types…
Benchmarking
Benchmarking is a term used in business operating procedures. To benchmark one’s business is to compare its entire standard operating procedures, with the one which is regarded as a pioneer,…
Consumer Buying Behavior
The consumer buying behavior is defined as a process in which the individuals search, purchase, use and finally dispose of the goods and services in accordance to their needs, wants…
Advertising
Advertising is heavily focused on the analysis, planning, control, and decision-making activities of this core institution – ‘advertiser’. The field of advertising is made up of a system of interacting…
Capital Budgeting
Historically the role of accountants remained limited to clerical work where they were meant to manage day-to-day accounting matters and record keeping. When the economic horizons expanded and firms stretched…
Secondary Market
Secondary market is the market for trading outstanding securities among the investors. Outstanding securities means are the securities were issued in the primary market to the investors on return of…
Primary Market
Primary market also know as new issue market is the market for issuing new securities. Majority of the companies opt for issuing new share in the primary market to raise…
Cognitive Psychology
Cognition is a term that groups together the mental processes of perceiving, recognizing, conceiving, judging, and reasoning. The cognitive psychology focuses on how people and animals as well, structure their…
Motivational Psychology
A person’s achievement may fall far short of his ability. The college teacher will readily think of students with A-grade ability but C-grade achievement, and it is also true in…
What is Psychology?
Psychology can be defined as the science of activities of the individual. The science of human behavior is actually a group of sciences. On one side we find the physiology…
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