•    AT & T is one of the oldest telecommunication service providers.

•    It posses 149 billion dollars assets with the employees base of more than 1 million.

•    AT & T brand is well known in the corporate world.

•    Diversity in different the different communication sectors such as wireless, data, TV and landline.

•    It is the largest communications corporate across the globe based on revenue.

•    It gain 11 percent increase in earning per share according to the year 2008 income statement.

•    AT&T is the biggest wireless carrier with 74.9 million customers

•    Their customer base has increased almost 10 percent above the 70 million customer subscribers in 2007.

•    AT & T wireless 3G networks is the fastest in the nation, allowing customers to communicate in more than 7

continents, 200 countries and 120 major cruise ships.

•    Largest broadband service provide in US.

•    Largest landline communication network in the US with 57 millions lines in service.


•    AT & T landline sector is in loss, on average they lose 3.7 million customers each year.

•    Cost of maintaining wireless and wireline networks are high.

•    AT & T have massive amount of Debt.

•    High healthcare cost of employee.

•    Around 12000 Job Cuts in year 2008.



•    Lower health care cost of employees.

•    Expansion and update their wireless network to enhance the quality of service.

•    Speedup the deployment of TV service called U-Verse.

•    Progression in global business through investment in undersea capacity increased hosting capacity, and the launchof new services.


•    Google entrance into the telecommunication market.

•    Fierce competition in the Telecommunication market.[linkunit]

•    AT&T will face in the near future is the threat of a strike among wireline employees.

•    Fluctuation in world economies.

•    Weather Changes can effect the wireless network