Strengths

•    It was ranked no 10 in the Forbes 2008 list of American’s Private Company.

•    It is the largest in the Florida.

•    It has excellent sales figures of US $12.4 billion in first half of 2009.

•    Ranking no 101 on Fortune Magazine on basis of profit figures.

•    It employed around 1, 50,000 people, which is the huge figure.

•    It is operating in US five states are Florida, Georgia, South Carolina, Tennessee, and Alabama.

•    Publix is one of the largest grocery chains in Florida.

•    More than 1100 retail outlets.

•    Publix also runs Crispers, a chain of restaurants in Florida specializing in salads.

•     Publix deals in following products Bakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce,

seafood, snacks, liquor, lottery tickets, fuel, sushi, greenwise, pix, western union, money orders, dry ice, prepared

foods.

•    Publix stores located in growing population markets.

•    Provides better quality products.

•    Publix have motivated workforce.

•    Strong return on investments.

•    Better customer service.

•    Participate in charitable activities.

Weaknesses

•    In 1997, lawsuits against the company regarding gender discrimination.

•    Slow market expansion rate.

•    Lack of online presence.

•    Presence only is US.

•    Product recalls

•    Products qualities of other states are low as compared to Florida.

•     The prices are products are a bit high.

•    Sometimes products are out of stock.

•    Customer service complains in few stores.

•    Prices of the products changed rapidly.

•    Employee dress code is very strict.

•    Too much focused on Florida state.

Opportunities

•    Market penetration in existing market.

•    Market development in US and international market.

•    Standardized procedure throughout the stores.

•    Start dealing in private brands

•    Opening of new stores

•    Expand product lines.

•    Offer free cooking classes

•    Increase market share.

•    Offer competitive prices.

Threats

•    Facing extensive competition from Wal-Mart, Target, Kmart, Costco and BJ’s Wholesale Club; and several regional

grocery chains, including BI-LO, Fresh Market, Piggly Wiggly, Sweetbay and Winn-Dixie.

•    High prices of products at Publix will allow competitors to take advantage.

•    Increasing labor and inventory cost.

•    Lack of online presence.

•    Security measures are required due to terrorism.

•    Wal-Mart offering products at low prices