Dell Inc is one of the larges multinational technology corporation that develops, manufacture, sell and support personal computer, laptops and other computer peripherals.


•    Customer oriented marketing strategies.

•    Well-Known for online selling of Computers.

•    Listed in the fortune 500 companies as the 25th largest company.

•    Dell Company employs more than 76000 thousand people.

•    Provide quality PCs, Laptops and computer peripherals at low price.

•    Low manufacturing cost.

•    Dell offer computers with AMD and Dell processor.

•    Dell has nine of manufacturing plants.

•    24X 7 Customer support.

•    Offer wide range of PC, Server, Laptops, Monitors and LCDs, Data storage devices, network switches and software.

•    Dell built computer on customer provided specifications.

•    Dell always keen to embed latest technology in its products.

•    It has a reliable support and service.

•    The company website at least receives 25 million visits.

•    Efficient Inventory management.

•    Dell became the first company in the information technology industry to establish a product-recycling goal.


•Elimination of bonuses in 2006 to increase the company financial performance.[large]

• Closure of Dell’s biggest call center in April, 2003 terminating 1100 employees.

•  On January 8, 2009 Dell announced the closing of its manufacturing plant in Limerick, Ireland with the loss of 1,900 jobs and the shift of production to its plant in Poland.

•  Dell not able to attract the students of schools and colleges,   this segment earn only 5% of total revenues.

•   Lot of criticism against the Dell’s claim of world’s most secured notebooks.

•  Dell willingly discontinued the “world’s most secure laptops” advertisement after the declaration of the NAD investigation.

•  Dell have no proprietary technology, the currently used technology by dell are shared by the other major competitors.

•  Dell is dependent on its suppliers


•  India, Pakistan and Bangladesh are the untapped markets.

• Market penetration in education and Government markets.

•  Cost reduction in latest technology.

• Partnership or acquiring of suppliers.

• Dell has opportunity to sell computer directly to retailers.


•  Fluctuation in currency outside US.

• Major competitors in the market.

• Most of the countries are hit by recession which may result in the reduction of revenues.

• Government Policies.

• Bargaining of Suppliers.

• Rapid change in technology obsoletes the product in small span of time.

• Aggressive marketing by competitors.