Strengths

• JetBlue Airways is the low cost Airline of America.

• Strong people on top management, several JetBlue executives are former employees of Southwest Airlines.

• It follows the low cost strategy of Southwest Airlines but differentiate itself by facilitating customer with entertainment stuff.

•  Strong Brand widely known among the people of US.

• Live TV at every seat with 100 channels.

• Low cost operations

• JetBlue continually hiring talented and experience people and also retaining them.

• JetBlue was named the number one U.S. domestic airline by Coned Nast Traveler magazine’s “Readers’ Choice Awards” for the sixth year in a row.

Weaknesses

• JetBlue has not yet tried to lift money by selling snacks during flights

• It was established in year 1999 relatively new airline company that the reason it still not have complete market hold on 50 states.

• In year 2005 it had faced Aircrafts problems which reduced the profits.

• Airline is operating in 12 countries.

Opportunities

• The airline industry growth is not up to the mark but still JetBlue profits are on higher side.

• Increase the number of flights.

• Penetrate in US market.

• Majority of international markets are untapped.

Threats

• The incident of 9/11 increases the security threat for airline industry.

• Recession in US may lower the revenues.

• The price of fuel is unpredictable.

• JetBlue facing Strong competition in US and International market.