Following are the SWOT – Strengths, Weaknesses, Opportunities and Threats of First Data.

Strengths

• Strong position in market

• Strong product portfolio

• Contracts of the company are renewed

• Strong hold in United states

Weaknesses

• Few customers are not satisfied

• Most of the revenues are coming from domestic market

• Lack of expansion in international markets

• Debt is increasing

Opportunities

• Product diversification

• Market development by entering in new markets

• Improving the contracts

Threats

• Economical slowdown

• Change in technology

• Fluctuation in exchange rate