Following are the Strengths, Weaknesses, Opportunities and Threats (SWOT) of Wal-Mart.
1- Huge and loyal customer base.
2- Strong employees base.
3- Strong financial position.
4- Offer low prices to its customers in retail industry.
5- Holding top position in Fortune 500 companies.
6- Power brand in retail industry.
7- It has been offering wide range of products.
8- Wal Mart core competencies includes information technology, supply chain and inventory.
9- Strong operations in USA, UK and China.
10- Large network of retail outlets.
11- Domestic presence in USA is very strong.
12- Huge market share in USA.
1- Complaints have been received regarding the product quality of Wal-Mart.
2- Improve HR policies for employee retention.
3- Product recall
4- Simple retail outlet structure.
5- Revenues are declining.
6- In past, Wal-mart was criticized for pressurizing employee Union.
7- Reducing suppliers profit margin.
1- Expansion in existing domestic and international markets.
[large]2- Market development by entering into countries; India, Pakistan and Bangladesh.
3- Offering products online for sale could increase revenues.
4- Opt for outsourcing or partnership model for remote marketing.
5- Expand brand portfolio
6- Contribute to corporate social responsibility.
7- Improve perception of people via different programs.
8- Partnership or acquisition of supplier(s) would further reduce the cost of the products.
9- Promote labor laws and fair trade.
1- Economic slow down in USA reduces Wal-Mart revenues.
2- Government regulation in different countries.
3- Security concerns mainly due to terrorism.
4- Employee Unions.
5- it has been facing strong competition from Carrefour, Target and Costco.
6- Frequent changes in Taxes and currency exchange rates.