Strengths,Weaknesses, Opportunities and threat (SWOT) of Victoria’s secret company operating in clothing industry. It offers limited product range which includes woman undergarments and beauty products.

Victoria’s Secret Strengths

• They offer quality products to customers

• It has been using online marketing (Internet) for marketing of their existing and upcoming products.

• It has huge customer base due to the quality products they offer to its customers

• Strong and well-known brand.

• The marketing activities of Victoria secret are properly planned and executed which enhance brand value and increase sales

• It has number of best models and photographers for advertising their products

• Organize annual fashion shows to further improve its brand image and for their consumer knowledge regarding their products

• It has international presence in following countries: Canada, Bahrain, Kuwait, UAE, Poland, Caribbean and UK.

Victoria’s Secret Weaknesses

• It has limited number of stores.

• Limited products range for woman.

• The dress can be worn only in bars and movies etc but in real life there very few people wish to wear such dresses.

• Victoria’s secret products have very limited market in Asian market.

• The company focus on very little sector.

• The size selected by the company is very limited.

• Marketing negative image of woman.

Victoria’s Secret Opportunities

• The company has top model in their sector and can have many advantages on size and models.

• Related diversification

• Open new stores on key locations.

• Joint venture or acquisition in new markets.

• They have limited market which can be expanding to a lot more by lunching their products to the global market.

• It can also men brand such as profession dresses.

• The company can develop a qualified work surroundings product line.

Victoria’s Secret Threats

• Competitors offering the same products.

• As the resource of the company are very limited and if economic downturn arise it will certainly affect the company profit.

• The company has a lot of competitors ( Frederick’s of Hollywood , Maidenform , La Senza ,Retailers like JC Penney, Kohl, Target )

in the market.

• Competitors offering more discounts than Victoria secret.