Strengths,Weaknesses, Opportunities and threat (SWOT) of Victoria’s secret company operating in clothing industry. It offers limited product range which includes woman undergarments and beauty products.
Victoria’s Secret Strengths
• They offer quality products to customers
• It has been using online marketing (Internet) for marketing of their existing and upcoming products.
• It has huge customer base due to the quality products they offer to its customers
• Strong and well-known brand.
• The marketing activities of Victoria secret are properly planned and executed which enhance brand value and increase sales
• It has number of best models and photographers for advertising their products
• Organize annual fashion shows to further improve its brand image and for their consumer knowledge regarding their products
• It has international presence in following countries: Canada, Bahrain, Kuwait, UAE, Poland, Caribbean and UK.
Victoria’s Secret Weaknesses
• It has limited number of stores.
• Limited products range for woman.
• The dress can be worn only in bars and movies etc but in real life there very few people wish to wear such dresses.
• Victoria’s secret products have very limited market in Asian market.
• The company focus on very little sector.
• The size selected by the company is very limited.
• Marketing negative image of woman.
Victoria’s Secret Opportunities
• The company has top model in their sector and can have many advantages on size and models.
• Related diversification
• Open new stores on key locations.
• Joint venture or acquisition in new markets.
• They have limited market which can be expanding to a lot more by lunching their products to the global market.
• It can also men brand such as profession dresses.
• The company can develop a qualified work surroundings product line.
Victoria’s Secret Threats
• Competitors offering the same products.
• As the resource of the company are very limited and if economic downturn arise it will certainly affect the company profit.
• The company has a lot of competitors ( Frederick’s of Hollywood , Maidenform , La Senza ,Retailers like JC Penney, Kohl, Target )
in the market.
• Competitors offering more discounts than Victoria secret.