Marketing definition is based on three main terms needs, wants and demands these terms sometimes create some confusion in readers mind. This tutorials will discuss the needs, wants and demands in detail to making things easy.
Needs
Human needs are states of felt deprivation.Needs are the basic requirements of human being, without these basic requirements like food, [...]
Marketing is the social and managerial process to understand the customer need and wants in order to develop the right products and services for customers. Marketing function is still under research lots more to come in future to assist and mature the marketing process and add more branches under the umbrella of marketing.
The presence of [...]
Market is composed of buyers, and buyer are not same in taste and preferences regarding to product and services. Every individual buyer view is different about any product, developing,marketing and selling the products on assumptions waste the investment made on different marketing programs.
Marketing is the art and science of reading buyer’s mind, companies looking for [...]
Marketing Mix History
Marketing mix is one of the important topics in marketing. The idea of this term is generated back in 1948 by James Culliton he said marketing decision should be the result of something like recipe. It analogues to the restaurants offer same recipe but customer always go for tasty one. The idea of [...]
The Ansoff’s model is one of the best tool which companies to develop market and product expansion strategies.Ansoff’s model is based upon four type of strategies namely market penetration strategy, market development strategy, product development strategy and diversification strategy. The strategy is also dependent on company objectives include increasing sales, increasing profit, enter into new [...]
Direct marketing is the sub-branch of marketing, it’s different from marketing in two perspective. First, direct marketing directly convey message to the targeted individuals and second, customer response is measurable regardless to any medium. For example,Customer click on ads displayed on site, number of customer calling on the mentioned phone numbers.
The most common forms of [...]
From cradle to grave, every human being today is gripped in the sensational brand-whirlwind; more specifically, in the world of brands. Everything from toothpaste to the hospital we visit and the airline we fly by is a brand. Even the destination we fly to is a brand. To keep it short and simple, even a [...]