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Marketing Objectives
Objective plays an important role in business because it shows the path that what to achieve if company don’t have any objective and keep on workings will never be satisfy…
Direct Mail
Direct mail is actually a form of advertising, used by advertisers. Advertisers send printed ads, letters etc. to a large group of targeted consumers. These letters are mailed in bulk…
Sales Promotion
Sales promotions are generally short-term incentives. These incentives are given to encourage maximum sales of a product or service; however these incentives are not for consumers alone but can also…
Sponsorship
Sponsorship is a business relationship, between two parties. This relationship is determined through a trade of product, fund or services where both parties seek profitable benefits. Sponsorship is basically a…
Public Relations
Public relations or PR on the whole is part of management. It deals with managing the communication between the public/customer and the organization. “The main goal of a public relations…
Personal Selling
Personal selling is a very old form of promotion, it involves the use of sales force to support the push strategy, that is influencing intermediaries into buying the product or…
Advertising
Advertising is basically paid promotion. It is that form of promotion which is delivered through a set of selected media, which is most appropriate for the product according to placement…
Marketing and Marketing environment
Marketing is all about identifying and satisfying the needs of customer so the central focus is on customer but there are some other factors which companies have to consider can…
Promotion
Good product is not enough for business to be sold at good price. To generate sale in order to increase profit the product have to be communicated to the customer….
Marketing Research
Marketing research can be defined as the organized assembling, recording & study of data related to marketing products or services. The basic goal or objective of marketing research is to…
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