Personal selling is a very old form of promotion, it involves the use of sales force to support the push strategy, that is influencing intermediaries into buying the product or a pull strategy in which the role of sales force is limited for supporting the retailers to provide services after sales. It is a promotional [...]
Marketing is all about identifying and satisfying the needs of customer so the central focus is on customer but there are some other factors which companies have to consider can be barrier in focusing on customer satisfaction activities some of the factors or variables are under the control of the organization/company which is called micro [...]
Good product is not enough for business to be sold at good price. To generate sale in order to increase profit the product have to be communicated to the customer. This communication is known as “promotion” in marketing
Marketing communication program is known as promotion mix
1. Advertising
2. Personal Selling
3. Sales Promotion
4. Public relation
5. Direct Mail
6. Sponsorship
Advertising
It’s [...]
Marketing research can be defined as the organized assembling, recording & study of data related to marketing products or services. The basic goal or objective of marketing research is to assess and recognize how the varying rudiments of the marketing mix affect consumer behavior. The official definition by the American Marketing Association is as follows:
“Marketing [...]
The Marketing Plan is an important document for both large and newly started organization it’s a very detailed, deeply researched and, hopefully, well written report that evaluate inside and possibly outside the organization.
The employees working in marketing department have to understand the result of past marketing decision
The marketing [...]
Strengths
• AT & T is one of the oldest telecommunication service providers.
• It posses 149 billion dollars assets with the employees base of more than 1 million.
• AT & T brand is well known in the corporate world.
• Diversity in different the different communication sectors such as wireless, data, TV and landline.
• It is the [...]
Strengths
• Reported by Forbes as the largest company of 2009.
• The company has 3 23,000 employees.
• The company deal with huge number of products which include Genie, Aviation, Jet engines, Electricity,
Entertainment, Finance, Gas, turbines, Generation, Industrial Automation, Lighting, Medical imaging equipment,
Medical technology, Health informatics, Electric motors, Locomotives, Wind turbines, TV and motion pictures.
• GE has [...]
Strengths
• It is the largest media and entertainment company in the world.
• It has become one of the biggest Hollywood studios.
• Disney Company owns 11 theme parks and several channels.
• Disney employees 150,000 people.
• Innovative ideas
• Global standardization
• It is among the popular brand names in the world.
• It has well established divisions Walt Disney [...]
Strengths
• It was ranked no 10 in the Forbes 2008 list of American’s Private Company.
• It is the largest in the Florida.
• It has excellent sales figures of US $12.4 billion in first half of 2009.
• Ranking no 101 on Fortune Magazine on basis of profit figures.
• It employed around 1, 50,000 people, which is [...]
Ford motors is one of the leading Vehicles manufacturer and prestigious brand in the automobile Industry.
Strengths
• It is the fourth large automaker in the world.
• Ford has good market share in Europe.
• Ford occupied seventh rank American based company in 2008 Fortune 500 list.
• In 2008, Ford produced 5.532 million automobiles and employed about 213,000 [...]