Marketing Philosophies

Marketing is the concept to know your customers needs and wants, providing products and services which serves as a solution for customers problem. In modern world organizations take care of their customers and maintaining long term relationship. In past organizations not had similar thinking as it is today, marketing concept is adopted by organization in a different way. The thinking  and perceptions of organization are refer to the philosophies “Organization picture of marketing”

There are five different type of marketing concepts namely production concept, product concept, selling concept, marketing concept and societal marketing concept.

Production Concept

Customers buy the products which are produced on mass level at low cost and widely available in the market. This concept totally phase out customer, production take place without taking customers needs and wants into consideration. This concept works well when the demand of product is more than supply or product cost is required to be reduced by following the practice of mass production.

The organization preaching this concept not last long because this concept ignore the other important factors like competition, new products, customer satisfaction etc. Organization most of the time compromise on quality in order to reduce the cost of the product which results in customer dissatisfaction leads towards product failure.

Product Concept

The idea behind product concept is customer will buy the product that is best in quality, design, features and durability. Organizations follow product concept are too much focused on their product that they lost site of other important factors like customer needs and wants.

This concept leads towards “Marketing Myopia”  which means organization fall with love with their existing products that they never think about other alternatives. If a organization is only focused in producing best desktop computers for customer without keeping in mind that customer is willing for portable solution such as laptop and PDA.

Selling concept

This concept focus on organization profits by putting efforts on sales and distribution of product. This concept says, customer will buy the product as long as selling efforts are made by organization. Organization following this concept forgot that selling product one time to customer will generate profits for small span of time.

Marketing concept

At last, innocent customers areconsidered in marketing concept, developing the products which fulfills the needs and wants of customers is the main theme of marketing concept. Marketing is all about satisfying customers for retaining long term relationship results in long term profits.

The big names like Dell computers, Microsoft, Oracle, Procter & Gamble truly practicing marketing concept which is win-win situation for both organization and customers.

Societal Marketing Concept

Marketing concept happy the customers by fulfilling their needs and wants but without taking society well being into consideration. Societal marketing concept tells the organization to offer the products which satisfy or surprise  the customers and also think for society well being.

Factors like pollution, population and health issues are the main societal issues which normally ignored in marketing concept. If we take the example of fast food restaurant offering burgers according to customer taste but what if it contains heavy amount of calories which raise serious health issues. Fast food restaurant offering tasty burgers with low fats is thinking about customers needs andwant  and well being of society.

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17 Responses to "Marketing Philosophies"

  1. Very good information. Satisfied

  2. MARY KAWIRA says:

    The content is very helpful especially for college and university students. It is brief and straight to the point. However, the grammar requires polishing.

  3. kwanda dutywa says:

    this information helps a lot but marketing plan in not explaned in simple manner…

  4. Carroll B. Merriman says:

    I totally agree with Barbara’s comment. Thank you for discussing such an insightful article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the excellent work.

  5. shrivats pande says:

    good and straight forward

  6. freeborn ogboru says:

    I do think that the concepts are well explained but needs to be backed up with refferences in order to justify the facts about all the concepts.

  7. cecilia says:

    Short and clear. Good stuff

  8. Kiweewa Edward says:

    Thanks for the matter given is practical and very vital in marketing the organisational products but the production concept contradicts with the definition of marketing because you can not produce what is not aneed for the targeted market that means you first put in the customers needs and then produce to satisfy them.Thanks.

  9. Adam says:

    You can mention the points which are not clear to you. Suggestions are always welcome in MBA tutorials.

  10. Adam says:

    Thanks a lot

  11. ELLECE says:

    thank you so much…um luvin it

  12. shylom says:

    thank you its a good job done

  13. victor says:

    Thanks alot for the article,it’s clear and easy to understand.

  14. anurag shode says:

    thnx a lot it is really good

  15. anurag shode says:

    thanks a lot it is really good

  16. Rep says:

    As an enterpruener I satisfayed

  17. Judith says:

    The artical is straight to the point and doesnt deviate from most of marketing books! nice keep it up

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