http://www.mba-tutorials.com/marketing/14-the-convergence-of-brands.html Best Source of Free Business Management Tutorials Thu, 18 Feb 2010 18:22:50 -0500 http://wordpress.org/?v=2.8.2 hourly 1 http://www.mba-tutorials.com/marketing/14-the-convergence-of-brands.html/comment-page-1#comment-6 Faizuddin Fri, 07 Aug 2009 07:48:02 +0000 http://www.mba-tutorials.com/?p=14#comment-6 This is all about focus. Loose focus, loose customers, loose your brand. This is all about focus. Loose focus, loose customers, loose your brand.

]]> http://www.mba-tutorials.com/marketing/14-the-convergence-of-brands.html/comment-page-1#comment-5 Adam Thu, 06 Aug 2009 14:52:24 +0000 http://www.mba-tutorials.com/?p=14#comment-5 @Fariya Its not the case you can take the example of coca cola classic, the product failed in the market.Orkut is another good examples, to maintain the brand image companies require to maintain their compitative advantage otherwise customer can easily shift to other competitors. @Fariya
Its not the case you can take the example of coca cola classic, the product failed in the market.Orkut is another good examples, to maintain the brand image companies require to maintain their compitative advantage otherwise customer can easily shift to other competitors.

]]> http://www.mba-tutorials.com/marketing/14-the-convergence-of-brands.html/comment-page-1#comment-4 Fariha Akhtar Thu, 06 Aug 2009 08:37:54 +0000 http://www.mba-tutorials.com/?p=14#comment-4 It's true that brand to a great extent is what customers perceive it to be but that I believe is when a brand is emerging; once famous, then the customers are made to perceive what a company wants them to. Many people then become followers of a particular brand to simply satisfy their *brand-consciousness* :)..would you agree? It’s true that brand to a great extent is what customers perceive it to be but that I believe is when a brand is emerging; once famous, then the customers are made to perceive what a company wants them to. Many people then become followers of a particular brand to simply satisfy their *brand-consciousness* ..would you agree?

]]> http://www.mba-tutorials.com/marketing/14-the-convergence-of-brands.html/comment-page-1#comment-3 faizan ahmed Thu, 06 Aug 2009 05:51:01 +0000 http://www.mba-tutorials.com/?p=14#comment-3 interesting read. will wait for the remaining articles. interesting read. will wait for the remaining articles.

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