# Month: August 2012

## IFE Matrix of Pepsi Co.

IFE matrix stands for internal factors evaluation matrix is a strategic tools used to evaluate the internal strengths and weaknesses of a company. IFE has been used for internal evaluation of company, business unit or corporation functional areas which includes marketing, human resource, finance, information technology, corporate affairs, legal and compliance, business development, procurement and operations. The internal organizational structure depends upon organization size and industry. Steps to develop IFE Matrix 1. List key internal factors as identified in the internal audit process. Use a total of from ten to twenty internal factors, including both strengths and weaknesses. List strengths first and then weaknesses. Be as specific as possible, using percentages, ratios, and comparative numbers. 2. Assign a weight that ranges from 0.0 (not important) to 1.0 (all important) to each factor. The weight assigned to a given factor indicates the relative importance of the factor to being successful in the firm’s industry. Regardless of whether a key factor is an internal strength or weakness, factors considered to have the greatest effect on organizational performance should be assigned the highest weights. The sum of all weights must equal 1.0. 3. Assign a I to 4 rating to each factor to indicate whether that factor represents a major weakness (rating = 1), a minor weakness (rating = 2), a minor strength (rating = 3), or a major strength (rating =...

## IFE Matrix of Coca Cola

IFE matrix stands for internal factors evaluation matrix is a strategic tools used to evaluate the internal strengths and weaknesses of a company. IFE has been used for internal evaluation of company, business unit or corporation functional areas which includes marketing, human resource, finance, information technology, corporate affairs, legal and compliance, business development, procurement and operations. The internal organizational structure depends upon organization size and industry. Steps to develop IFE Matrix 1. List key internal factors as identified in the internal audit process. Use a total of from ten to twenty internal factors, including both strengths and weaknesses. List strengths first and then weaknesses. Be as specific as possible, using percentages, ratios, and comparative numbers. 2. Assign a weight that ranges from 0.0 (not important) to 1.0 (all important) to each factor. The weight assigned to a given factor indicates the relative importance of the factor to being successful in the firm’s industry. Regardless of whether a key factor is an internal strength or weakness, factors considered to have the greatest effect on organizational performance should be assigned the highest weights. The sum of all weights must equal 1.0. 3. Assign a I to 4 rating to each factor to indicate whether that factor represents a major weakness (rating = 1), a minor weakness (rating = 2), a minor strength (rating = 3), or a major strength (rating =...

## Porter’s Five Forces Model of Nestle

Nestle is a multinational company which works as a brand and it has many small companies working under it. It was initially introduced in 1867 with the launch of its first product that was dehydrated kids food and this was very successful at that time and thus Nestle got the high profits within no time. It touched the cruising stage within very few months of its successful existence and this lead it to achieve even more and more. Afterwards company did quality mergers which led it to the heights of success in quality food products among the whole market. Nestle has always focused over their customer’s need and demands which has made it a growing and company with a good will. And one can see that it has become a global name today. Nestle has been successful in satisfying its customers by innovation and other strengths of the company. Porters five forces model is very important to evaluate the internal and external environment of the company (Porter, 2008).  Below mentioned is the Porters five forces analysis for Nestle in which we will discuss each one in detail. Porter’s Five Forces Model Porter’s Five Forces Model is a very important tool to analyze the industrial parameters and to develop business strategy. Here five different factors would be discussed to highlight the attractiveness and productivity of a market. Now we will...