Month: August 2011

SWOT Analysis of Kraft foods

Kraft Foods is a heavy amount investment company occupied in the international trade of industrialized and advertising recognized food beverages. It is the world’s second biggest food and drink company. It has operated so many times in more than 150 countries in the world. However growing struggle stimulated by industry combination could unfavorably influence.  Physically powerful product representation with improvement provides Kraft’s foodstuffs an influential product remembers and allows the business to influence a best for its foodstuffs. Kraft food SWOT analysis SWOT analysis is an extensively exercised system through which managers generate a fast impression of a trade’s strategic circumstances. It is a contraction designed for the international strengths and weaknesses of a compact and the ecological opportunities and threats facing that compact.   The system stands on the declaration that an efficient strategy gets from a resonance fit between a firm’s inner capitals (S_W) and its external circumstance (O-T). A good quality fit maximizes of a firm’s strengths and opportunities and minimizes its weaknesses and threats.  Correctly useful, this example supposition has strong and powerful insinuation for the plan of doing well strategy. Strengths   • We had taken oath to the working group one year ago, we have put together on both Cadbury’s and Kraft food’s strong history of improvement via intensification our investment in UK investigate and worldwide midpoints for progress in reading, Bandbury and Booneville....

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Google Marketing Plan

Company Introduction Google, a multinational company was founded in January 1996 at Menlo Park, California which provides the services of searching and advertisements. Larry Page and Sergey Brin were the Co founders of Google with the headquarters in Mountain View, California. You tube, On2 Technologies, Ad Mob and Double Clicks etc are the companies acquired by Google. Google also did partnership with several companies namely NASA Ames Research Center, AOL, Microsoft Nokia and Ericsson. Statement of the Marketing Goal The marketing goal of Google is to enhance the surfers with the innovative results in minimum time with a goal to lead the web experience. Google SWOT Analysis Strengths • Google is known to be high ranking search engine in the world with a great speed that provides comfort. • Its operational cost is very low with respect to the services and commodities provided by Google. • News, directory, emails, groups are the services that are served to the people. • Google provides comfort level to its customer from every country by providing the facility of 88 languages. • You tube was acquired by the google which also affects positively in the publicity of search engine like google. Weaknesses • Search engine like google provides references and outlines of the topic instead of whole text. • Sometimes the results obtained by searching any topic are not 100% accurate which cause...

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Nike Marketing Plan

Company Introduction Nike is well known brand for the apparels and athletic shoes and is the world’s leading supplier of sports related products in specific.  The major portion of the athletic shoe and accessory market is withheld by the company by owning the share of 47 %. The initial name for the country at the time of its establishment was Blue Ribbon; however it converted to Nike in 1978.  The success story of Nike is because of its innovative design, wise marketing strategies and production. Statement of the Marketing Goal The main goal around which the marketing strategy of the company spins is to lead the world’s sports industry and to become pilot producer of fitness products around the globe. Nike SWOT Analysis Nike Strengths • The company has commendable competitive tendencies. • The wide range of product design with a wide innovations being introduced time to time. • The company Logo enhances the recognition of the brand world wide. • The quality standards are accompanied with affordable prices. • The company’s leading articles are present in all the leading markets around the globe. Nike Weaknesses • Company while addressing the sports goods at it main focus is unable to adjoin diversity to its products. • The company’s retailers are not specified making the retailers sensitive about the pricing issue of the articles. • Sizes are also limited according...

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iPhone Marketing Plan

Introduction The iPhone objectives is to target the customers who want to stock up the information and widely communicate and those people who are eager to entertainment and show in their life. Apples goal section consists of so many others but beyond everything what they always look for is expert, undergraduate, business users, entrepreneurs, and health concerned employees. At present, the marketplace for high-end cell phones like the one Apple iPhone is small. Some of them want are more in to surfing and browsing, videos and  PDA functions in just single hand set considering the factor of high market prices The elegant phone marketplace is unmoving fairly small in comparison  with wide-ranging phone market. The market will speedily add to in coming years because of low prices and more strength. iPhone SWOT Analysis Strengths • The iPhone has a ground-breaking touch screen that is original and matchless by any other cellular company’s product today. • The all-new handle screen boundary making process very innate. It is thoroughly different from those of other phones or PDAs that distinguished multi finger gesticulation, just as the human hand usually behaves • Apple is well acknowledged for chill necessary widget like the iPods along enormous technological modernism like the unique Macintosh. • At price of $350, the iPhone would be put up for sale at a logical price for its worth Weaknesses •...

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Project VS Operations

Following are the characteristics of project: Project • Definite start and end date • Unique in nature, every project has different scope of work. • It is temporary because every project has start and end date. • Objectives and goals are associated with projects. • Cost, time and quality are triple constraint associated with every project. • There could be number of risk, assumptions and constraints in project. • Project manager is the key person to coordinate and organize the project activities. • Resources are acquired for limited duration. • Progressively elaborated • It is considered as closed if the objectives are achieved • Projects are critical to the realization of performing organization’s business strategy because projects are a means by which strategy of the company is implemented. Following are the characteristics of operations: Operations • It has no definite start and end date; operations are performed on daily basis. • Repetitive in nature, scope of work remains the same • Operations are permanent • Operations staff performs the daily operations. • Required to sustain the business • Adopt new set of objectives and work...

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Adidas Corp. SWOT Analysis

Introduction Adidas corp. is largest retail company in the world; it is the 2nd largest company with respect to manufacture. Adidas is known for sports product but along with it also related with the cloths and wearing products, like bags, watches, shirts etc. the company is registered back in 1949 and its head quarter is located in Herzogenaurach (Germany).it is running on stock exchange, suppose an example by share of stake holders. Strengths • As a sports retailer organization Adidas is one of the big sponsor company of different sports events, particularly in football events. • Adidas have verity of products like shirts, shoes; bags etc and many of them are available on its own site. • As it one of the largest company so there are many competitor worldwide like Nike which is famous on northern side of USA so it continuously improving its quality. • In past Reebok and Salmon group were the biggest competitor of Adidas but now it is owned by Adidas. • Adidas has announced eleven years deal of basketballs with NBA in 2006. • Its income reached up to € 245 in the previous year. • Due to mobile technology Adidas spread it advertisement easily and which make it better then the competitors. • As Adidas is has partnership with MTV thus this make its image even better. Weaknesses • One of the...

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Marketing Plan of Xbox

Company Introduction Xbox is actually a product that is introduced by Microsoft keeping in view the market demand and inclination towards the video games. Xbox 360 is the advanced version of the preliminary Xbox that was introduced in the markets of Japan, Australia, Europe and North America at different times between year 2001 and 2001. The Xbox also gives the gamers a facility to play online games by logging on to its e network. The introduction of Xbox was in fact a first step of Microsoft to enter into the entertainment zone, in which it proved very well hitting the other most demanded game items as well. Statement of the Marketing Goal The company has a very strategic vision as it has controlled its movement in the Microsoft core PC software business, shifting to the attractive and worth paying world that is growing market of video games. SWOT Analysis Strengths • High definition technology introduction in DVD players made it second to none in this arena as well. • The advanced versions introduced by Microsoft are not entirely new rather the extension of the previous one, which makes it easily executable and operational. • The prices are balanced as compared to similar products introduced by the competitors. • The great innovation in online games as the players experienced such games for the first time as they are first of...

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