List/Grid Monthly Archives: January 2010
Sales Promotion
Sales promotions are generally short-term incentives. These incentives are given to encourage maximum sales of a product or service; however these incentives are not for consumers alone but can also…
Sponsorship
Sponsorship is a business relationship, between two parties. This relationship is determined through a trade of product, fund or services where both parties seek profitable benefits. Sponsorship is basically a…
Public Relations
Public relations or PR on the whole is part of management. It deals with managing the communication between the public/customer and the organization. “The main goal of a public relations…
Personal Selling
Personal selling is a very old form of promotion, it involves the use of sales force to support the push strategy, that is influencing intermediaries into buying the product or…
Advertising
Advertising is basically paid promotion. It is that form of promotion which is delivered through a set of selected media, which is most appropriate for the product according to placement…
Frederick Herzberg’s Motivation & Hygiene Theory
Frederick Herzberg motivation theory shows that different factors contribute towards the satisfaction and dissatisfaction at work/job; these factors are not merely opposing reactions to the same factors as had been…
Douglas McGregor’s x & y Theory
The x & y theory was proposed by an American psychologist Douglas McGregor in his book ‘The Human Side of Enterprise’ in 1960. These theories are still commonly referred to…
Marketing and Marketing environment
Marketing is all about identifying and satisfying the needs of customer so the central focus is on customer but there are some other factors which companies have to consider can…
Maslow’s Hierarchy of Needs
Maslow’s hierarchy of needs is a theory proposed by Abraham Maslow, in his paper “A Theory of Human Motivation” this theory was developed in between the years 1943-1954. It is…
Promotion
Good product is not enough for business to be sold at good price. To generate sale in order to increase profit the product have to be communicated to the customer….
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