Month: December 2009

Marketing Plan

The Marketing Plan is an important document for both large and newly started organization it’s a very detailed, deeply researched and, hopefully, well written report that evaluate inside and possibly outside the organization.     The employees working in marketing department have to understand the result of past marketing decision     The marketing personnel have to understand the market in which they operate.    They should set the future goals and provides guideline for future marketing efforts that every employee within the organization should understand and follow. The Marketing Plan is essential because of the following reasons:     It’s important part of the yearly planning process in the marketing functional area.     It’s used for specialized strategy for the introduction of new product planning, entering new markets, or trying a new strategy to fix an existing problem.     It’s a section of business plan used for the proposal of a new business to the financial community. There are different ways to write marketing plan one of the way is as follows. Steps of marketing plan 1. Purpose and Mission 2. Situational Analysis 3. Marketing Strategy and Objectives 4. Tactical Programs 5. Budgets, Performance Analysis and Implementation 6. Additional Consideration This plan is mostly used for individual product and product lines, however, it can also be used in planning one or more strategic business units (SBU). 1.Purpose and Mission You will start you marketing...

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AT & T SWOT Analysis

Strengths •    AT & T is one of the oldest telecommunication service providers. •    It posses 149 billion dollars assets with the employees base of more than 1 million. •    AT & T brand is well known in the corporate world. •    Diversity in different the different communication sectors such as wireless, data, TV and landline. •    It is the largest communications corporate across the globe based on revenue. •    It gain 11 percent increase in earning per share according to the year 2008 income statement. •    AT&T is the biggest wireless carrier with 74.9 million customers •    Their customer base has increased almost 10 percent above the 70 million customer subscribers in 2007. •    AT & T wireless 3G networks is the fastest in the nation, allowing customers to communicate in more than 7 continents, 200 countries and 120 major cruise ships. •    Largest broadband service provide in US. •    Largest landline communication network in the US with 57 millions lines in service. Weaknesses •    AT & T landline sector is in loss, on average they lose 3.7 million customers each year. •    Cost of maintaining wireless and wireline networks are high. •    AT & T have massive amount of Debt. •    High healthcare cost of employee. •    Around 12000 Job Cuts in year 2008. Opportunities •    Lower health care cost of employees. •    Expansion and update their...

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Functions of Human Resource Management

Human resource management has become an essential part of every business today, especially in an economy where there is an abrupt increase in the service-based industry; human resource management has become an important feature for businesses everywhere, since it is the people who invariably drive a business. With this increase the importance of human resource management has not only amplified, but along with it, its functions have also grown in number. Though human resource management is prone to large organizations, where more employees are needed and monitored, however; it is also important for small organizations to adopt some of its characteristics, by making work policies, and manuals for employees, to ensure smooth working in the organization. A common mistake made by people today is the difference between HRD (human resource development) and HRM (human resource management). It is necessary to understand that, HRD is a profession, whereas HRM is a process or a management activity. HRM focuses on managing the work force while HRD comprises a wider variety of activities to build up personnel inside an organization. For example, the development of careers, employee training and the development of the organization. There are many functions of Human Resource Management; some of them are listed as follows. 1. Planning Manpower in the Organization It is important for the human resource management of an organization, to determine the manpower needed, for...

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Performance Appraisal

Performance appraisal is a formal management system by which the job performance of an employee is examined and evaluated, with the intent of identifying their strengths and weaknesses, for improvement in the future. This procedure is conducted by the subsequent supervisor or manager. Performance appraisal procedures can be traced as far as in the early 20th century, where this system was used to evaluate employee’s work performance for income justification, this procedure was used to determine if the salary or wage of an employee was justified, according to his/her job performance in the year. For instance; if an employee’s performance during the year was more than ideal, then a pay increase was in order. On the other hand a cut in pay would follow if their performance was less than expected by the supervisor. There are many methods, through which employee performance can be analyzed; a common assessing approach used is the numerical or scalar rating system, in this system managers are asked to score employees on the basis of attributes, job objectives etc. from numbers 1 and so on out of 5 or 10 marks. However, the 360 degree appraisal method is one where employees are not only assessed by managers, but also by subordinates, peers, customers and themselves. This method is a good way of communicating in a work team about each others strengths and weaknesses. Other...

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Who are Managers?

Managers are the individual who are responsible for coordinating and integrating activities of other people in the Organization. The classic definition of manager is “Leaders do the right thing and managers do things right.”. Manager work to archive the organization  goals by using limited resources such as people, money and etc in an efficient and effective way. The difference between the manager and operative employee is that manager not directly perform day to day activities whereas the normal employee are directly perform day to day activities. Managers normally assign task and timelines  to the subordinates communicated in the form of plan. Subordinates start working on the assigned task but it is not necessary everything work according to the plan to make this thing nearly possible manager evaluate the progress and take corrective action if subordinates doing any mistakes. Levels of Managers There are different level of managers in traditional organizations which including first line managers, middle manager and top managers. First Line Managers First line managers are also know as supervisor are involve looking after day to day activities of operational activities. In manufacturing plant first line manager overlook the workers for production activities. Middle Managers Middle managers comes between first line and top managers, normally the middle managers are leading the team, department with designations such as head of department, team lead, product manager, floor manager and etc....

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What is Organization?

When you look around, you will find hospitals, schools, colleges, stores and sport teams these are the examples of Organization. The people in the role of CEO, managers, labors and others are working in Organizations  are called employees. The entity to be called as Organization must have these three characteristics purpose, people and structure. Characteristics of Organization Purpose The purpose of Organization should be clearly stated in terms of Goals.Organization without a purpose is like a boat lost in a sea. People People are individuals who are working at different designation in the Organization to achieve the goals. Structure Employees working in the Organization are arranged in a structure to get better outcome in terms of goal achievements.The structure of the Organization can be flexible where role and job responsibility changes time to time according to the situation or Organization structure can be hierarchal in which policies, job responsibilities, designation and authorities are clearly defined. Organization Definition Organization can be defined as the entity with unique purpose in the form of goals, involved people working in a arranged structure to achieve the goals. Why Organization are Changing? Organization are changing because the world is changing such as external environment which includes Government regulations, Technology, legal and social issues, competition, globalization, economies and etc. Organization need to adopt the changes to run in parallel with the...

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GE – General Electric SWOT Analysis

Strengths •    Reported by Forbes as the largest company of 2009. •    The company has 3 23,000 employees. •    The company deal with huge number of products which include Genie, Aviation, Jet engines, Electricity, Entertainment, Finance, Gas, turbines, Generation, Industrial Automation, Lighting, Medical imaging equipment, Medical technology, Health informatics, Electric motors, Locomotives, Wind turbines, TV and motion pictures. •    GE has total asset of worth US$ 797.769 billion as per Company 2008 Balance Sheet. •    The company made number of acquisition in previous few years. •    Enjoying high revenues and profits. •    GE is the fourth most recognized brand in the world. •  The ge.com is the 20th domain to have been registered on August 5th 1986. •  It has four divisions namely GE Energy Infrastructure, GE Technology Infrastructure, GE Capital, and NBC Universal. •    GE is one of the major computers company. •    In Fortune Magazine’s 2005 “Global Most Admired Companies” list, GE ranked first overall. (February 2005) •    In Fortune Magazine’s 2006 “America’s Most Admired Companies” list, GE ranked first overall. (March 2006). •    GE was named to the Dow Jones Sustainability World Index as one of the world’s leaders in environmental, social and economic programs. •  GE ranked ninth on Fortune Magazine’s “50 Most Desirable MBA Employers” list. •    Strong Management and Culture. •    Excellent Research and development department. •    Operating in 160 countries •    Diverse...

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Walt Disney SWOT Analysis

Strengths •    It is the largest media and entertainment company in the world. •    It has become one of the biggest Hollywood studios. •    Disney Company owns 11 theme parks and several channels. •    Disney employees 150,000 people. •    Innovative ideas •    Global standardization •    It is among the popular brand names in the world. •    It has well established divisions Walt Disney Studio Entertainment, Disney-ABC Television Group, Disney Interactive Media Group, Disney Consumer Products, Walt Disney Parks and Resorts, Disney Interactive Studios. •    Increasing trends in overall revenues and profits. •    Disney holds US$ 62.497 billion of assets. •    Popular characters •    High brand awareness among the people. •    Differentiation •    The Walt Disney logo is famous. •    Walt Disney was ranked 8th in the Top 100 Global Brands. Weaknesses •    High operating cost •    Frequent change in top management •    The $1.8 Billion park have only 16 attractions. •    Religious welfare group protest against the release of material which was found offensive by many people. •    Poor working conditions in factories that produce their merchandise. •    Disney was also criticized by animal welfare group for their caring procedure for animals at Disney’s Animal Kingdom theme Park. •    Poor management. •    Disney has been blamed of having sexual implication or references concealed in some of their animated movies, including The Lion King, The Little Mermaid, Aladdin, Who Framed...

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Publix SWOT Analysis

Strengths •    It was ranked no 10 in the Forbes 2008 list of American’s Private Company. •    It is the largest in the Florida. •    It has excellent sales figures of US $12.4 billion in first half of 2009. •    Ranking no 101 on Fortune Magazine on basis of profit figures. •    It employed around 1, 50,000 people, which is the huge figure. •    It is operating in US five states are Florida, Georgia, South Carolina, Tennessee, and Alabama. •    Publix is one of the largest grocery chains in Florida. •    More than 1100 retail outlets. •    Publix also runs Crispers, a chain of restaurants in Florida specializing in salads. •     Publix deals in following products Bakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce, seafood, snacks, liquor, lottery tickets, fuel, sushi, greenwise, pix, western union, money orders, dry ice, prepared foods. •    Publix stores located in growing population markets. •    Provides better quality products. •    Publix have motivated workforce. •    Strong return on investments. •    Better customer service. •    Participate in charitable activities. Weaknesses •    In 1997, lawsuits against the company regarding gender discrimination. •    Slow market expansion rate. •    Lack of online presence. •    Presence only is US. •    Product recalls •    Products qualities of other states are low as compared to Florida. •     The prices are products are a bit high. •    Sometimes products are...

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Ford Motors SWOT Analysis

Ford motors is one of the leading Vehicles manufacturer and prestigious brand in the automobile Industry. Strengths •    It is the fourth large automaker in the world. •    Ford has good market share in Europe. •    Ford occupied seventh rank American based company in 2008 Fortune 500 list. •    In 2008, Ford produced 5.532 million automobiles and employed about 213,000 employees at around 90 plants and facilities worldwide. •    Ford received initial quality survey award from J.D Power and Associates in year 2007. •    One of the best known brand in the world. •    The online Web site of ford attracts at least 11 million people annually. •    Ford motors develop vehicles under several names. •    Manufacturing facilities in more than 30 countries. •    Ford motors sales better quality vehicles. •    Good relations with employees by offering better work environment and competitive wages. •    Ford supports racing teams which include NASCAR, Formula One and etc •    39th on the Best Companies for Minorities List •    Sell vehicles in majority of countries. •    Ford always develop cars on standardized procedure. •    Alliances with Suzuki and Isuzu Motor Companies •    Technological Alliances with Toyota and Honda Motor Companies. Weaknesses •    Ford sold the UK based Jaguar and Land Rover companies and brands to Tata Motors of India in March 2008. •    The company sales are dropped in 2008 as compared to...

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