Month: November 2009

Target Corporation SWOT Analysis

Strengths •  Target Corporation is the second larges retailer after Wal-Mart in US. • It have the number of subsidiaries which includes Target Financial Services, Target Sourcing services, Target Commercial Interiors,Target Brands and Target.com. • Huge market share in US. • Large number of retail networks around 1500 stores. • Increase sales after each year. • Target stores have variety of products which includes clothing, shoes, jewelry, health and beauty products, electronics, compact discs, DVDs, bedding, kitchen supplies, sporting goods, toys, pet supplies, automotive supplies, and hardware supplies. • It provides very good shopping environment for the customers • Target Corporation running different type of stores such as Target Greatland, Super Target, and Urban Stores •  Strong distribution channels. • Target Corporation differentiates itself from other competitors like Wal-Mart and Kmart. They believe in providing quality products to customer rather then cheap products. • Target Stores are more attractive then Wal-Mart. • Target Corporation is environment friendly they don’t sell firmarms, tobacco and toy guns. •    The top seller of Gift Cards in US. • It donates huge amount of profits.To date, Target has given over $150 million to schools across the United States through this program. Weaknesses • Target products are more expensive as compared to competitors. • Limited visibility in International Market. • Target Corporation brand awareness is low as compared to Wal-Mart. • It not play...

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Wal-Mart SWOT Analysis

Strengths •    It is the world largest company in term of revenues. •    It is well known for lowest cost products. •    Wal-mart has the largest employee base. •    The company covered most of the US market and having a huge market share. •    Walmart offers variety of products in their stores. •    Walmart is operating in 14 countries with 2,980 stores. •    It sells 40% of private brands which are produced through contracts with manufactures. •    High customer satisfaction. •    The SAMs Club customers are able to buy the products in bulk quantity and getting the advantage of low prices. •    A Wal-Mart super store offers non stop shopping for their customers. •    Satisfaction guaranteed programs promoting customer goodwill •    Buy from local merchants when possible •    Stock ownership and profit-sharing with employees Weaknesses •    The Corporation is huge but still has presence in 14 countries. •    Customers sometimes are curious about the quality of products. •    Keep poor performance employees on hand. •    The market share is low outside the US market. •    Supplier profit margin is very low. Opportunities •    Most of the International Market are untapped specially the Asian Countries. •    Joint ventures to increase market share in international market. •    The inflation in US market diverts the customer from buying expensive products towards cheap products. •    A lot of retail organizations are leaving out...

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Apple SWOT Analysis

Apple Computers Inc is an American based multinational company which deals with consumer electronics goods and computer software’s. The Company well known hardware products are Macintosh Computer, iPod and iPhone. The software produts include Mac operating sytem,itunes and etc. Strengths •    iTunes Music Store is a excellent source of revenue, especially with the iPod and the accessibility on Windows platform. •    Apple Computer are expert in Developing own software and hardware. •    Apple’s niche audience provides the company with some lagging from the direct price competition. •    Giving a face-lift to desktop and notebook lines. •    Web technology can be used to improve product awareness and sales. •    Low debt—more maneuverable. •    Apple Computers have good brand loyalty. •    Partnership with Intel Computers in 2006 – Present. •    Strong Research & Development Department. Weaknesses •    Weak relationship with Intel and Microsoft. •    Weak presence in business arena. •    The product life cycle of Apple products are very small for that reasons revenues are more depend on launch of new products and  services. •    Weak presence in markets other than education and publishing. •    Slow turn around on high demand products. •    Apples market share is far behind from major competitor Microsoft. •    In past the relationship between Steve jobs and employee were not good which result in reputation loss. Opportunities •    Increase in worms and viruses on PCs so...

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SWOT Analysis

This tutorials is about putting SWOT together which stands for Strengths, Weaknesses, Opportunities and Threats.We are going to talk how to develop SWOT to help your organization. The SWOT matrix is 2 x 2 Matrix which is divided into 2 parts, first part made up of strengths and weaknesses and second part contains opportunities and threats.In SWOT matrix identify the strengths to capitalize, weaknesses to overcome, Opportunities to utilize or invest on it and  threats to defend. The purpose of dividing to segregate the internal and external environment means the strengths and weaknesses are internal to the company and opportunities and threats are external to the company. The internal part of the matrix is under control of the organization and external part is not in control of organization, this point is super important keep it in the mind while developing SWOT matrix of your organization. The internal strengths and weaknesses data are based upon organization capabilities,resources and processes on the other hand external opportunities and weaknesses data are based upon industry, competitors and environment. After compiling the information and placing in SWOT matrix can help the organization to define objectives, set goals and formulate strategies. The SWOT matrix is used to develop SO (Strength-Weaknesses), WO (Weakness – Opportunities), WT (Weaknesses – Threats),and ST (Strengths – Threats)...

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SMART Objectives

The objectives term is commonly used in the business world, it can be defined as the aim of person or organization to achieve the target. Majority of organization that objectives can show the clear path towards the destination. Although, this term is not a new but still people confuse it with the other terms like goal, strategy and etc. The term SMART which stands for specific, measurable, Achievable, Realistic and Timely was floated to clearly define the term objectives. The objectives should be SMART Specific – The objectives should be very clear so every stakeholder can easily understand. Measurable – Objective need to be quantifiable in order to calculate the progress in percentages, numbers and ratio. Achievable – Are the defined objectives are attainable.It should not be very easy that the resources can achieve it without doing anything or nor should be very hard that it is impossible to achieve even after putting 100% of efforts. Realistic – Are the defined objectives are realistically achievable with the available resource (man power, machinery, money etc). Time – How much time required to achieve the objectives? Examples of SMART Objectives There are different type of objectives organization can define as mentioned in the following examples. Market Share Objectives – We need to increase our products market share by 10% by 2010. Expansion Objectives – The number of employees will be increased...

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TATA Motors SWOT Analysis

TATA motors is the market leader in Indian Industry with high market share. TATA motors began in 1945 since then it produced more than 3 million vehicles. TATA motors employed around 23000 employees and it is expanding with pace. Strengths TATA motors is market leader in Automobile Industry with high market share. TATA Motors Company have huge employee base. TATA motors employee productivity percentage is higher. TATA motors produce low price car with low fuel consumption. TATA motors is the reputable brand in Indian Industry. Tata Motors Limited is India’s largest automobile company, with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. The company’s dealership, sales, services and spare parts network comprises over 3500 touch points. Tata Motors has been aggressively acquiring foreign brands to increase its global presence. The research and development department of TATA motors is very strong. TATA motors posses High corporate responsibility. Weakness Return on Investment on TATA motors shares in low. TATA motors is not able to meet safety standards in their vehicles. The domestic sales of the company are not up to the mark. Tata has not got a foothold in the luxury car segment in its domestic market. Opportunities TATA motors can take the advantage of their low cost car by entering into third world countries where people have low purchasing power. TATA motors should focus in developing luxury cards....

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Amazon SWOT Analysis

Strengths • Amazon is the leading online-retailer regarding media-products that educate and entertain. • Amazon being a powerful global brand is recognizable because of two main factors: It is one of the original dotcoms that developed a customer base of over 30 million people in a period of about 10 years, and also known as an initiator for online technologies for e-commerce that made it one of the first online-retailers. • Customer Relationship Management and Information Technology both work as a driving force for Amazon’s business strategy. The firm records user data on buyer behavior, which enables them to offer to an individual any specific item or bundle of items, usually based upon the preferences verified through the purchases or items visited. • It has a diversified product portfolio such as books, CD/DVD; it has also gained additional customers in other product areas that indicate the need for the business to grow through new customer bases. • User Reviews are used to share information and provide feedback regarding that information that helps in stimulating sales. • It has also provided the option of a market place where a seller can sell an unwanted item online and a buyer can buy it from that seller, there is usually a difference regarding the competing retailers as it ensures customer loyalty and trust, which makes the bond with the customer stronger and...

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Southwest Airlines SWOT Analysis

Following are the Strengths, Weakness, Opportunities and Threats of the Southwest Airline. Strengths • Southwest Airlines is known to be one of the major low cost airline leaders and an initiator in being a low cost carrier. • According to the number of passengers, Southwest has been termed as the largest airline in the world. • It has quite a diversified management, which makes it more efficient in handling crisis. • As the initiator for being a low cost carrier, it managed to score a lot of revenue. • It is known to be the third largest fleet for carrying passengers in the aircraft industry all over the world. • By posting a profit for the 36th consecutive year in January 2009, it is known to be one of the most profitable airlines in the industry. • The Short trips that were without any frills were one of the major reasons for Southwest’s popularity. • It has a simple fare structure, and it is one of the basic reasons which made this company successful. • It has a positive organizational culture and encourages a positive and warm employee culture. • It gives the option to the customer to change reservations without paying any additional costs. Weaknesses • It has not offered any segmented seating i-e. There is no business class or 1st class seating arrangement. • Most of the...

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Nike SWOT Analysis

Strengths •Nike is a globally recognized for being the number one sportswear brand in the World. •Nike being a competitive organization has a healthy aversion towards its competitors i-eduring Atlanta Olympics, Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step, it gained valuable coverage. •Nike has no factories; rather it uses contract factories to get the work done which makes it quite a lean organization. It has contracts with above 700 shops globally in about 45 different countries. •Nike is quite strong regarding its research and development;quite evident regarding its evolving and innovative product range. •They manufacture high quality at the lowest possible price,if prices rise due to price hike then the production process is made cheaper by changing the place of production. •It belongs to the Fortune 500 companies. •Nike employs about more than 30.000 people worldwide. •It has a strong sense of marketing campaign by sponsoring top athletes. •It uses lunarlite foam and flywire materials in order to make the manufactured shoes lighter and more controllable. Weaknesses •Even though the organization has a diversified range for sportswear, the income of the business, however, is still heavily dependent upon its share of the footwear market which leaves it at a quite vulnerable spot if for any reason its market share erodes. •The retail sector is price sensitive;retailers usually tend to...

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