Many products enter in market some lasts for long time and others disappears in a small span of time. This cycle of product birth and death in the language of marketing is known as product life cycle. Product life cycle consist of four stages namely introduction stage, growth stage, maturity stage and decline stage.
At each [...]
People always think that marketing is all about increasing demand for their products but sometimes this statement does not seems true because one of the important role of marketing is demanding management. Companies always face variable demand for their products in the market it can be very low, low, average, high and very high. This [...]
Marketing is the concept to know your customers needs and wants, providing product and services which serves as a solution for customer problems. In modern world every organization take care of their customers and maintaining long term relationship. In past organization not have similar thinking as it is today, marketing concept is adopted by organization [...]
Products are the tangible entities which are offered in the market by Organization to fulfill the needs, wants and demands of the customers. Products are tangible products in the market which customers purchase from market to satisfy needs or wants. Customers always view the product in the form of bundle means the set of benefits [...]
Marketing definition is based on three main terms needs, wants and demands these terms sometimes create some confusion in readers mind. This tutorials will discuss the needs, wants and demands in detail to making things easy.
Needs
Human needs are states of felt deprivation.Needs are the basic requirements of human being, without these basic requirements like food, [...]
Marketing is the social and managerial process to understand the customer need and wants in order to develop the right products and services for customers. Marketing function is still under research lots more to come in future to assist and mature the marketing process and add more branches under the umbrella of marketing.
The presence of [...]