List/Grid Monthly Archives: August 2009
Channels of Direct Marketing
Direct marketing is the sub-branch of marketing, it’s different from marketing in two perspective. First, direct marketing directly convey message to the targeted individuals and second, customer response is measurable…
The Strategic Planning Process
Strategic planning is the process of formulating, implementing and evaluating strategies to support the cross functional decision of the company. In today’s world, everything is changing with unexpected speed.Competition,Innovation,polices,environment,technology and…
CPM (Competitive Profile Matrix)
Competitive profile matrix is an essential strategic management tool to compare the firm with the major players of the industry. Competitive profile matrix show the clear picture to the firm…
The Accounting Cycle
Accounting cycle is a sequence of accounting procedures which are used to record, classify and summarize accounting information. The accounting cycle begins with the initial recording of business transactions and…
The EFE Matrix (External Factor Evaluation Matrix)
The EFE matrix is the strategic tool used to evaluate firm existing strategies, EFE matrix can be defined as the strategic tool to evaluate external environment or macro environment of…
Porter’s Five Forces Model (Competitive Analysis)
Porter five forces model, developed by Michael E.Porter of Harvard University in 1979, holds the purpose to analyze the industry in order to determine the level of intensity regarding the…
IFE (Internal factor evaluation) Matrix
IFE (Internal factor evaluation) matrix is one of the best strategic tool for internal audit of the company. IFE is use for internal audit of functional area of business such as finance,…
Mission Statement
Mission statement in business language is the statement of purpose for the business. It can also defined as the reason of existence for the business. Mission statement can be defined…
Economics
Even though we might not have any idea of what actually economics is, but we do know that the resources in our world are limited and so, we are forced…
The Convergence of Brands!
From cradle to grave, every human being today is gripped in the sensational brand-whirlwind; more specifically, in the world of brands. Everything from toothpaste to the hospital we visit and…
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