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CPI – Consumer Price Index

August 30th, 2009 | 274 views | No Comments

Consumer Price index(CPI)  is the average price of product and services purchase by the consumers. Where The GDP price index measure the rate inflation of all products and services on the other hand CPI indicates the change in consumer prices for the defined time period, increase in index shows the level of inflation at consumer [...]

EBIT (Earnings before Interest and Tax)

August 28th, 2009 | 391 views | No Comments

EBIT stands for “Earnings before interest and tax”; this term is a part of income statement indicates the earning including interest amount and tax. The other common term used for EBIT are operating profit and operating earnings.
EBIT Explaination
Let me explain the terms in EBIT in detail
Earning – Earning is the profit of organization
Interest – The [...]

Market Segmentation

August 27th, 2009 | 394 views | No Comments

Market is composed of buyers, and buyer are not same in taste and preferences regarding to product and services. Every individual buyer view is different about any product, developing,marketing and selling the products on assumptions waste the investment made on different marketing programs.
Marketing is the art and science of reading buyer’s mind, companies looking for [...]

Marketing Mix

August 26th, 2009 | 1,136 views | 1 Comment

Marketing Mix History
Marketing mix is one of the important topics in marketing. The idea of this term is generated back in 1948 by James Culliton he said marketing decision should be the result of something like recipe. It analogues to the restaurants offer same recipe but customer always go for tasty one. The idea of [...]

Managing for Competitive Advantage

August 25th, 2009 | 450 views | No Comments

Advancement in technologies like Internet people can easily share their information by adapting modern way of communication. The world becomes global village due to which the organizations have to make certain vital decision to gain the competitive advantage.
To survive and win in this age of globalization organization must adapt the fundamental success drivers to gain [...]

Downsizing

August 25th, 2009 | 480 views | No Comments

Reducing the size of the organization or reducing number of employees in the organization is called downsizing. Downsizing is a critical decision take by organization and human resource management have important role to play in this context.
This pattern seems to represent a “churning” of employees.  Organizations were laying off employees with outdated skills or cutting [...]

Porter Generic Strategies

August 24th, 2009 | 1,559 views | No Comments

Long term survival for the organization in the industry is difficult in today complex environment where national boundaries are transparent, competition is complex and external environment can change at any time. The word change always remain same for the organizations,  not updating products and services soon means that you will be soon out of the [...]

Intensive Growth Strategies: Ansoff’s Product-Market Expansion Grid

August 23rd, 2009 | 5,184 views | No Comments

The Ansoff’s model is one of the best tool which companies to develop market and product expansion strategies.Ansoff’s  model is based upon four type of strategies namely market penetration strategy, market development strategy, product development strategy and diversification strategy. The strategy is also dependent on company objectives include increasing sales, increasing profit, enter into new [...]

Debits and Credits in Accounting

August 23rd, 2009 | 1,950 views | No Comments

Debits and credits are the accounting terminologies which are used to describe the increase or decrease in the financial components. Any movement in these components can be specified by using the term debits and credits. In T-accounts, left column represents debits while right column represents credits.

 Rules of Debits and Credits
There are five components of financial [...]

SWOT OR TOWS Analysis (TOWS Matrix)

August 16th, 2009 | 8,231 views | No Comments

SWOT is the acronym for strength, weakness, opportunities and strengths  whereas TWOS is the acronym for threats,weakness,opportunities and strengths both refers to the same thing. SWOT or TWOS analysis use by the firm to develop strategies or we can say possible set of strategies. Strategist prefer SWOT or TWOS because it gives alternative set of strategies [...]