List/Grid Monthly Archives: August 2009
CPI – Consumer Price Index
Consumer Price index(CPI) is the average price of product and services purchase by the consumers. Where The GDP price index measure the rate inflation of all products and services on…
Market Segmentation
Market is composed of buyers, and buyer are not same in taste and preferences regarding to product and services. Every individual buyer view is different about any product, developing,marketing and…
Marketing Mix
Marketing Mix History Marketing mix is one of the important topics in marketing. The idea of this term is generated back in 1948 by James Culliton he said marketing decision…
Managing for Competitive Advantage
Advancement in technologies like Internet people can easily share their information by adapting modern way of communication. The world becomes global village due to which the organizations have to make…
Downsizing
Reducing the size of the organization or reducing number of employees in the organization is called downsizing. Downsizing is a critical decision take by organization and human resource management have…
Porter Generic Strategies
Long term survival for the organization in the industry is difficult in today complex environment where national boundaries are transparent, competition is complex and external environment can change at any…
Intensive Growth Strategies: Ansoff’s Product-Market Expansion Grid
The Ansoff’s model is one of the best tool which companies to develop market and product expansion strategies.Ansoff’s model is based upon four type of strategies namely market penetration strategy,…
Debits and Credits in Accounting
Debits and credits are the accounting terminologies which are used to describe the increase or decrease in the financial components. Any movement in these components can be specified by using…
SWOT OR TOWS Analysis (TOWS Matrix)
SWOT is the acronym for strength, weakness, opportunities and strengths whereas TWOS is the acronym for threats,weakness,opportunities and strengths both refers to the same thing. SWOT or TWOS analysis use by…


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