Category: Marketing

Marketing plan of Thomson Holiday Group

The article has been designed to develop a marketing plan for the Thomson Holiday Group. Marketing plan holds a pivotal importance as in help in developing and growing an economy and through this plan. With this, a firm is able...

Read More

IKEA SWOT Analysis

IKEA is one of the most popular and iconic brands in the world. From the beginning, IKEA was founded on different principles—namely, frugality and low cost. Most furniture companies offer service and advice in settings where...

Read More

Marketing Plan of Domino’s Pizza

Executive Summary Domino’s Pizza is an American restaurant chain and an international franchise pizza delivery company. The company started its origin in 1960 and now known to be the second largest pizza chain in the United...

Read More

SWOT Analysis of Whole Foods Market

This article covers the internal and external analysis of Whole Foods Market and the technique used for it is SWOT analysis. The SWOT analysis of Whole Foods Market identify the factors that falls under the following: Strengths...

Read More

Customer Centered Company

We can’t deny the fact that we are living in the era of Customers. Many marketer had claimed previously that’s it’s the competitive advantage which has engaged a company to win over its customers. However, within recent time the...

Read More

SWOT Analysis of Hyundai Motors

SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of Hyundai Motors Company. It was founded by Chung Ju-yung in December,1967. It has been operating in automotive industry and offering Automobiles, Cars,...

Read More

Independent Off-Price Retailer

An independent off-price retailer is one that engages in selling of goods at a less than standard whole sale prices. The retailers’ work independently and often runs the business as an entrepreneur or as part of a larger...

Read More

Brand Personality Aaker’s

For a decade, the brand personality has been a subject of discussion for the researchers of all time. Researchers find this topic very important to study as they perceived it helps to differentiate the personalities of different...

Read More

Franchise Organization

A franchise organization is one which already exists as a successful product or service and the franchiser makes a contractual relationship with the franchisee to operate under the franchiser’s trade name and guidance in return...

Read More

What is Intensive distribution

There are three types of distribution that can be used to make all products accessible for the consumers’ i.e. Intensive distribution, selective distribution and exclusive distribution. Whenever a generic product is faced with a...

Read More

What is Enlightened Marketing ?

The philosophy of Enlightened Marketing is based on an important factor that a company’s marketing should consider the best long run performances of the marketing system. Enlightened marketing takes consumer’s perception about...

Read More
Loading