IKEA – Sales and Strategic Marketing

The report focused on analysis of IKEA, a prominent retail organization, with global operations. The company vision and mission has been identified, pointing out the ambiguity in the mission statement, indicating an area of improvement for the company. The corporate...

Marketing Plan of Parcel Company – Logistic Industry

The marketing plan is related to the business operations of Company X, which is a newly established organization in the international delivery industry. The company plans to follow the business model which connects the parcel senders and travelers with each other to...

Change Management at Tesco

This article intends to provide insight into the way change management practices can be implemented at an organization, using the practical example of a corporation. The discussion is supported by the use of diagrams such as systems diagram, force field analysis and...