Author: kasi

Critical Analysis of Superstores Marketing Plan

The primary element in any marketing plan is the economic condition of the business, followed by the sociocultural practices. The superstores in the United Kingdom typically have different pricing strategies, and the pricing and amount of sales being carried out by the store are directly changeable. The action support of UK superstore consumers could see how high the price is at one supermarket; it is due to the details that switching costs are very little in the competitor supermarket. There have been superstores with different price strategies and are located in the United Kingdom, so if a client is not satisfied with the services or goods to a specific sum of deals, they could set it at the same price-privileged supermarket. The progress of the applied marketing plan is established, and it is necessary to place the timescales of the marketing objectives when analyzing the marketing plans. The planning cycles are typically updated quarterly, and the plans are created one year ahead of time. The plans are kept updated with the newest technology annually, and the quarterly review helps in assessment of the plan. The implementation of the plan is meant to be realistic. One important thing that these Tesco and Iceland have demonstrated is that the actual implementation of the plan is more important than the writing of the plan. With stores, for example, Iceland, the importance of...

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Blue Sky Clothing Marketing Plan to Achieve Strategic Objectives

Five year Marketing Plan (BLUE SKY CLOTHING) • This plan will essentially condition the current method of practice of the businesses. • Although Blue Sky was launched only three years ago, the business has shown a grand appeal of goods and research to prove that the sports-oriented customers and targeted sports retailers are keen on purchasing casual clothing. • The brand is interested in actually adding new product lines and also expanding the product range alongside. • Analyze the current situation, and note the important findings. • Target new international audience, and segment. Ask yourself a question; are the audiences traditional? Modern? Creative? Introverted? Leaders? Followers? Are they innovative? As we find the answer to these questions, we can describe our target audience. • In addition to the appeal to the audience, the aim is to explore the true success of online sales and to operate an online platform. The marketing department is planning on exploring high-quality goods in a few specific departments. The main categories include Business, casual, trendy, symbolic, and colorful clothing. • The benefits of an international audience are achieved with the expanding of clothing type. • In the next 5 years, Blue Sky Company will facilitate, supply, and introduce new goods to the many new and old customers. • Communication: Communication with the audiences is very important in any case. The end-result of all the...

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Strategic Marketing and Analysis of Marketing Plans

Analysis of Morrison, Asda, Tesco, and Iceland In the UK, the superstore and supermarket have been producing various products. In 2002, trade transactions of foodstuff & superstores reached a predictable £83.68 billion. The marketplace consists mainly of large sequences, with openings to entering. Besides, these are the smaller operations in the area chains & these have been increasing across the country. Moreover, they had a limited selection of advertising prices. In general, these companies act as the European Union & provide essential food goods for the secondary purpose. UK supermarket is conquered by one of the main British companies, for example, Morrison, Asda, Tesco, & Iceland, while the US vendor Wal-Mart purchased Asda Ltd. Tesco has substantially increased its growth in Asia & Central Europe & Morrison is in the interests of the United States. These superstores that had been drawing might not avoid the straight rivalry with one other. Dissimilar superstores had different plans, & so they are damaging to trap a somewhat different kind of clients. The purchase of Wal-Mart’s in 1994 has enabled the business to propose a wider range of non-food stores, a move that was moreover surveyed by Tesco. Most main multi businesses provide more & more non-food lines of his plans for future development as a way to compete with Wal-Mart. Superstores are gradually removed from old basic nourishment lines to contain a...

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Literature Review:Does Leadership Style Impact Employee Job Satisfaction?

Leadership has been defined in many ways and the definition has evolved over the years. Luthans (1977) defines it as the way the leader can influence the followers. Winston (2006) defines a leader as, “A leader is one or more people who selects, equips, trains, and influences one or more follower(s) who have diverse gifts, abilities, and skills and focuses the follower(s) to the organization’s mission and objectives causing the follower(s) to willingly and enthusiastically expend spiritual, emotional, and physical energy in a concerted coordinated effort to achieve the organizational mission and objectives.” Now, there can be many ways in which a leader leads the follower, which in business terms is defined as leadership style. The leadership styles are adopted by leaders according to the values they believe in. There has been an extensive debate on whether the leadership style has an impact on employees in terms of their performance, and their own job satisfaction or not. This research will identify the relationship between leadership style and employee job satisfaction through extensive research on the already published literature on this topic. A critical review of different leadership styles by Khan (2015) explains various styles of leadership that are usually adopted by leaders. The autocratic style is one of the most discouraging of all the other styles where the leader does not consult the subordinates for any decision, rather dictates...

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Research Proposal on Advantages and Disadvantages of Using Social Networks

Introduction It is examined that the social media usage is increasing day by day in the country overall. It could be noted that all the online advertisement channels are into the social media thing. Australian Broadcasting Corporation (ABC) is said to be the biggest media that is available to the users, and there are many different effects of the social media. It is noted that there are many different advantages and many disadvantages as well for using social media in the Australia (Blackwell, Leaman, Tramposch, Osborne, & Liss, 2017). It is noted that in the recent years the usage of the social media has been increased to the ultimate level. It could be noted all over that the Australian Broadcasting Corporation is spending almost $1.22 billion by the government of Australia. This shows that it have vast, broadcasting and needs to be noticed that are the effects negative or positive for the customers of Australia due to the social media usage? Hence this is the main reason the study is being conducted to look at the advantages and the disadvantages of social media especially in Australian Broadcasting Corporation. Project Objective It is noted that there are many different channels for the broadcasting nowadays and the social media usage have been increased and media like Facebook, Twitter, Instagram, Pinterest and many others in this field. Moreover, the Australian Broadcasting Corporation...

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Literature Review on Performance & Talent Management

The transformation of talent management happened across the world in the late 20th century (Leena, 2012). The importance of defining, planning, and managing talent and performance was apparent during the transformation period (Pareek & Rao, 2006 as cited by Leena, 2012). Talent management  is a traditional approach assessing the employee’s performance. Though many interchangeably used the term performance appraisal and talent management  , however talent management is clearly more than a new name for performance appraisal (Edmonstone, 1996 as cited by Leena, 2012). Talent management is more proactive in comparison to performance appraisal is more of reactive. Performance appraisal more focused on measuring the degree of accomplishment of an individual by evaluating the past work history of the employee whereas talent management focused on the front end planning by considering the current active involvement of employee (Leena, 2012). The welcome change of last fifteen years gradually overtook the performance appraisal when organization prefer to use the term talent management (Pareek & Rao, 2006 as cited by Leena, 2012). Section 2 According to Dessler (2013), performance management is a continuous process of identifying, measuring, and developing the performance of the individual and teams and aligning their performance with the organization’s goal. In other words it can be said as a uniquely goal oriented and continuous way to appraise and to manage employee’s performance. Therefore, managing employee’s performance can increase organization’s...

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Critical Analysis on Workspace Satisfaction Article

The article “Workspace satisfaction: The privacy-communication trade-off” by Kim and de Dear (2013) has been focusing on the theme of Indoor Environmental Quality (IEQ) and its effect on the level of comfort experienced by the employees. Moreover, the benefits and limitations of the open and closed layout of the office on the employees has been elaborated. Employee perception of the pros and cons of closed and open office space has been used as a point of analysis for the research. Kim and de Dear (2013) have identified different components of IEQ, such as lighting, air quality, cleanliness etc. The researchers have sought to answer three questions through quantitative approach. The first area of consideration was the effect of office layout on the degree of satisfaction of personnel with IEQ components. Secondly, the degree of importance attached with each component of IEQ was examined in different workplace set ups. Third area addressed in this study was the positive effect of “ease of interaction” on reducing the negative perception of employees towards open offices. The key findings of the study show that enclosed private office is deemed as the type of layout that supports personnel to maintain high productivity (Kim and de Dear, 2013). Critique of Article The critical analysis of research involves the evaluation of different components ranging from the organization of ideas to the authenticity of the reported findings...

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Book Review on Managing The Toughest Generation

‘Managing the Toughest Generation’ is an excellent e-book written by the renowned Dr. Tim Elmore. Dr. Time Elmore is a best-selling author, as well as an international speaker on Generations Y and Z. The author relays knowledge to parents, leaders, coaches and other adults about the importance of teaching the young generation leadership skills and creating awareness amongst them about the harsh truths of practical life in an attempt to help them better deal with life and its dilemmas. His e-book ‘Managing the Toughest Generation’ talks about the diversity that exists in generations and its effects in the contemporary workplaces (Elmore, 2013). The foreword is written by the personality Ted Weyn, who is professional active for over twenty-five years in the business world; and it describes the changes that have occurred in the generations that now exist and have thus started to have an impact on the general work environment. In the foreword, Ted Weyn names ‘generational diversity’ as the ‘silent inhibitor’ that hinders business growth. Weyn concludes by saying that the e-book is perfect for those businesspeople who are looking to benefit from the generational diversity in their industries and want to have a business culture that caters to every generation. The first section of the e-book introduces the inhibitor that Ted Weyn discusses in the foreword (generational diversity). It states that there are now four distinct generational...

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Book Review on Who Moved My Cheese?

The book “Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life” was written by Johnson (1998). The book focuses on a story about change and different ways that people respond to change. The author has used simple language to explain the role of attitude towards change in helping an individual to adjust to the upcoming change. The use of simple language makes it a good reading for students. However, there seems to be some limitations in the book as well. One such limitation is that the author has over simplified the language used to narrate the story. The presentation of the content seems reasonable for under graduate students, however for professionals, the articulation of ideas lacks depth and professional guidance. Moreover, the content overlooks the importance of divergent thinking in adapting to change. The process of change is not simply a stimulus requiring the individual to react quickly. It involves thinking and planning to ensure that the required transformation is effectively implemented (Appelbaum, Habashy, Malo & Shafiq, 2012). Despite these limitations, the book is useful as the author has provided basic ideas about change, resistance to change and appropriate approach to adjustment to change. Summary of Main Points The backdrop of the story illustrates conversation among old classmates, with the discussion shifting to the topic of change. One of the...

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Research Proposal Sample

Project Title: Relationship between perceived organizational ethics and effectiveness of e-business: A case of SMEs in UK.Introduction: Small and Medium sized Enterprises (SMEs) constitute an integral part of the economic development and sustainability in United Kingdom. It has been noted that in 2012, there were approximately 4.8 million SMEs operating within the country (Business Innovation and Skills, 2012). Furthermore, SMEs contribute to the 99.9% of business related processes within the private sector of the economy. The factors that determine the success of an SME are attributed to the ability of the management to capitalize on the strengths and opportunities. However, the role of consumers or customers as central stakeholders can’t be overlooked. Technological advancements have also changed the outlook of the business environment for SMEs within UK. An increasing number of organizations have integrated e-business or e-commerce as a part of their operations to fulfill the demands of the consumers in an effective manner (Taylor & Murphy, 2004). The SMEs as well as large scale corporations have perceived e-business as a profitable opportunity, thus leading to the integration of e-business models in SMEs. Consumers in today’s world engage in decision making process which involves the consideration of various factors. The increased awareness of corporate social responsibility as well as the organizational ethics displayed through the firm’s interaction with the online consumers determines the level of success of SMEs. Creyer...

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