Internal External- IE Matrix

What is IE Matrix? IE stands for Internal external as the name suggest that it’s based upon internal and external factors of the organization. The IE is an important strategic tool which comes under the portfolio management considered much similar to BCG Matrix....

TOWS Matrix

The TOWS MATRIX is an acronym of the words: Threats, Opportunities, Weaknesses and Strengths. The TOWS Matrix is an effective technique that emphasize on the external opportunities and threats while analyzing the internal strengths and weaknesses of a company. The...

External Opportunities and Threats

There are two environments in which any company operates. First one is external environment consist of opportunities and threats and other one is internal environment consist of strengths and weaknesses. Opportunities and threats are uncontrollable factors whereas...

SWOT OR TOWS Matrix Analysis

TOWS Matrix gives a set of strategies by analyzing internal capacity of the company and external environment of the industry. It is a matching tool for constructing four types of strategies which are: SO, WO, ST, and WT. Here it should be noted that there is no best...

TOWS OR SWOT Matrix of TOYOTA

TOWS analysis is the complement for the SWOT analysis; because without SWOT analysis TOWS analysis will not be completed. The strengths-weaknesses-opportunities-threats (SWOT) Matrix gives a set of strategies by analyzing internal capacity of the company and external...