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Word of Mouth
Tweet Consumers are mostly influenced by opinions that are expressed directly to them. Nowadays the marketers spend millions of money on various advertising campaigns however what really persuades a consumer…
Consumerism
Tweet When you think of bringing sustainability into the marketing industry, one gets skeptical about how it can serve to bring value to the main cause. Usually a common perception…
Strategic Intent Hamel and Prahalad
Tweet Gary Hamel, a lecturer at London Business School and C.K Prahalad who’s a professor at University of Michigan wrote an article named; Strategic Intent which indicates out a new…
ERG Theory Alderfer
Tweet The ERG theory was developed by an organizational behavior scholar named, Clayton Alderfer. This theory has classified the human needs into three groups: Existence, Relatedness and Growth. The Existence…
Service Inseparability
Tweet Service inseparability is considered as an important property that basically states that the services are produced and consumed at the same time period but cannot be separated from their…
Promotional Allowance
Tweet Promotion allowance involves the factors that are required to familiar the product with customers. Advertisement and promotional programs are the examples of promotion. Advertisement is the most important tool…
Indirect Marketing
Tweet What is Indirect Marketing? Indirect marketing is the distribution of various products through channel which includes one or more than one seller. It is a way for a business…
Dialectical Inquiry
Tweet Dialectical is derived from a Greek word which means to argue or contend with. In earlier time the Greek uses the word dialectical in order to express a specific…
What are the Buyer Readiness Stages?
Tweet In the context of marketing, there are six stages through which the customer passes while purchasing or adapting any good or service. These are considered as the psychological stages…
BCG Matrix
Tweet Suppose you are reviewing all of your organization’s products and you have to decide on which one you should invest your money, for one of the products that is…
